The GMC Hummer EV Pickup and SUV are true halo vehicles. They have General Motors’ cutting-edge electric-vehicle tech, offer blistering performance, and, of course, the bold design the Hummer nameplate is known for. The first version of the Hummer EV Pickup Truck Edition 1 pickup truck is a pricey machine with a starting price of $112,595 (with destination). Despite its high price tag and enormous size, Automotive News, citing information from GMC, claims that 70% of consumers that have reserved a Hummer EV Pickup or SUV are first-time EV buyers and 75% of shoppers will be new to the GMC brand.
Of the consumers that have reserved a model, 30% stated that they plan to go off-roading monthly, while 80% stated that they go off-roading at least once a year. People that live in California, Texas, and Florida make up the majority of reservation holders, accounting for approximately 30% of all reservations.
While the Hummer EV Pickup truck comes fully loaded with nearly every feature under the sun and the six-figure price tag to match, buyers are adding pricey accessories. Howard Drake, dealer principal at Buick-GMC Sherman Oaks, stated that the majority of customers with a reservation for a Hummer Edition 1 have spent extra on accessories like a power-retractable bed cover, exterior lighting package, tailgate audio system, and storage kit for the vehicle’s roof panels.
According to GMC, Edition 1 reservation holders are spending, on average, between $2,000 and $4,000 to make their range-topping Hummers even nicer. Duncan Aldred, vice president of global Buick and GMC, told Automotive News that Hummer buyers are spending approximately twice as much on accessories as GMC Sierra pickup and Yukon SUV buyers.
It’s not just the Edition 1 reservation holders that are springing for extras either. Aldred claims that once Edition 1 reservations were accounted for, consumers placed reservations that recreated the model with pricey packages and accessories.
GMC has received so many orders for the Hummer EV Pickup and SUV that it now has enough demand to cover production into 2024. For consumers that weren’t one of the first to place an order for the EVs, the wait could be up to two years to receive a model. GMC started delivering the Hummer EV Pickup before the end of 2021, while the Hummer EV SUV will arrive at the beginning of 2023.
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Pictured: 2022 GMC Hummer EV Pickup
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