Jaguar Leaps to #1 in Customer Satisfaction for Luxury Class

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Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

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, Automotive Editor - March 18, 2015

The brand dethrones Cadillac while surging past BMW, Lexus and Audi's according to survey.

It's been quite a roller coaster ride for Jaguar, but improvements to the luxury brand's offerings and dealership experiences have combined to propel them past BMW, Lexus, Audi and Mercedes-Benz. The J.D. Power U.S. Customer Service index study published today ranked them higher in dealership service satisfaction than all luxury brands, including Cadillac, who previously held the top spot.

2015 Luxury Car Buying Guides »

Jaguar XE

It's a surprising result because nobody saw this coming. Opinions on the brand vary, but we've heard more negative remarks than positive ones in the past. Though not galvanizing, today's findings lean squarely on the positive side of things and are good to hear because of the brand's improved models like the sporty F-Type and beautiful XF sedan. In addition, the automotive press have showered the models with glowing reviews. And they're well-warranted.

Jaguar F-Type Coupe

Moreover, incentives for the month on Jaguar models are surprisingly good.

The survey included responses from more than 70,000 vehicle owners. It's important to note that the study was conducted in November and December of 2014 and also covered owners who were currently leasing 2010 - 2014 model year vehicles.

Base MSRP Body Style APR Lease
2015 Jaguar F-Type $65,925 Coupe, Convertible 1.90% $679/mo
2015 Jaguar XF $51,100 Sedan 1.90% $419/mo
2015 Jaguar XJ $75,125 Sedan 1.90% $769/mo
2015 Jaguar XK $85,425 Coupe, Convertible 1.90% $939/mo
2017 Jaguar XE $37,000* Sedan N/A N/A

, Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

Follow On: Google+ | Website