Jeep Teases Wagoneer Is Coming Soon

From the latest teaser that Jeep just dropped, it looks like the automaker is close to unveiling the full-size Wagoneer. The automaker took to Twitter to reveal a picture of the upcoming SUV’s badge and another photo of the vehicle’s start-stop button. It’s not a lot, but it’s the first real glimpse of the Wagoneer we’ve seen since Jeep confirmed that the full-size SUV would be making a comeback in 2018.

The first image is of the upcoming Wagoneer’s badge. “EER” and the American flag, which are finished in gold, are the only things we can see. “EER” is all we need to know that this is the Grand Wagoneer, as no other vehicle in Jeep’s lineup has those letters in that order. The American flag is a nice touch and is something we haven’t seen on another modern vehicle. The gold finish gives the badge a throwback feel, which we happen to like.

Then, there’s the second photo, which is a close-up shot of the start-stop button. It certainly looks like a classy button that’s nestled inside of metallic trim. We can also see wood trim and a few dials, which look like they’re for the infotainment system. It certainly looks like a modern, classy, high-end cabin.

At the moment, there isn’t a lot we know about the upcoming Wagoneer. It will be a full-size SUV with two variants: the standard Wagoneer and the larger, classier Grand Wagoneer. Two body lengths are expected to be available, which could also be used to differentiate the Wagoneer and Grand Wagoneer. We expect the SUV to utilize a rugged body-on-frame chassis that will most likely be plucked from the Ram 1500. Powertrains are still unknown, though a lineup of V6, V8, and hybrid is expected. Rumors point toward the possibility of the Wagoneer getting the supercharged Hellcat V8 engine.

So far, that’s all we know about the Jeep Wagoneer and Grand Wagoneer. Since we don’t know how large it will be, it’s difficult to say what kind of competitors it will go up against, but the Ford Expedition, Cadillac Escalade, and Chevrolet Suburban are possible contenders. Early reports claimed that the Grand Wagoneer would top out at $140,000, so the Jeep could even compete with the Land Rover Range Rover, Lincoln Navigator, BMW X7, and Mercedes-Benz GLS. The large Jeep should offer three rows of available seating, slotting in as the largest SUV in the automaker’s lineup.

The last time Jeep sold a Grand Wagoneer in the U.S. was in 1991. The massive SUV was a pure luxury vehicle with a throwback design thanks to wood paneling. It was the large luxury barge for the distinguished consumer, but died because of high gas prices, stricter safety requirements, and a push for smaller vehicles.

With current consumers going crazy for SUVs, especially high-end luxury ones, it’s a good time as any for Jeep to resurrect the Wagoneer and Grand Wagoneer nameplate. Rolls-Royce, Aston Martin, Lamborghini, and Bentley have entered the competitive luxury SUV scene, which reveals that consumers are willing to pay six figures for an SUV these days. On the lower end of the spectrum, we’re sure Jeep won’t have any problem moving the more affordable versions of the Wagoneer, as SUVs of all shapes and sizes have become incredibly popular. Jeep doesn’t have a three-row SUV, so the Wagoneer and Grand Wagoneer would give the automaker an option that should appeal to even more consumers.

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