Nissan Increases Rogue Crossover Base Price Above $23k Amid High Demand

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - February 13, 2015

Nissan has responded to heated demand for the 2015 Rogue crossover with a modest mid-year price increase. Here's an overview of the change and what shoppers should expect.

No longer a sub-$23k vehicle

Recent order documents reveal Nissan's least expensive Rogue S models received a $250 increase in base MSRP. This pushes the price of the Rogue S front-wheel drive up from $22,790 to $23,040.

If you take into account the vehicle's destination charge, this means shoppers can expect to spend nearly $24,000 before discounts. Changes take effect with January production.

Unlike other mid-year changes we tend to see from Nissan, the Rogue's price increase comes with no change in standard features. The good news is that the SV and SL trims are unaffected by the change.

Read our buying analysis for the Nissan Rogue>>

A hot seller

The Rogue has been a hit with shoppers and is currently its second best-selling model after the Altima sedan. The Rogue logged a 13% increase in sales last month compared with the previous year. Nissan has reportedly responded by committing an additional 30,000 units for production.

Nissan has narrowed the pricing gap with bestsellers in the crossover segment. The Rogue now starts just $405 less than the segment-leading 2015 Honda CR-V.

Discounts in the segment remain conservative. According to CarsDirect analysts, only Chrysler has been pushing crossover discounts as high as 19.8% this month.

See a side-by-side comparison of the Rogue and CR-V>>

A gamble that paid off

Nissan took a gamble with the current generation Rogue by increasing the price point nearly $2,500 when the vehicle was redesigned for the 2014 model year. The model took a major leap forward in refinement and features. The gamble appears to have paid off.

Shoppers have demonstrated they are willing to pay more for better features, even with minimal incentives. The Rogue was one of the few models that actually had programs canceled in the middle of the year because it needed less incentives to encourage sales.

Learn how price changes can influence the car you end up with>>

Buying outlook

CarsDirect analysts have reported that Rogue incentives have started to return only recently. Nissan's website already reflects the higher prices, but shoppers can expect to find the less-expensive models in the near term. Now may be a good time for price-conscious shoppers to lock-in the lower price by buying from current dealer inventory.

Build and price a new Nissan Rogue>>

For more pricing and deal insights, be sure to visit the CarsDirect Pricing Insider page. Our analysts review inventory and incentives data each month to give you an insider's look at car buying on over 300 models. Sign up for email alerts to have the latest updates delivered right to your inbox.

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

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