RAM 1500 Classic Will Live On For 2021

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - July 24, 2020

Well over 2 years after the arrival of the redesigned RAM 1500 pickup, FCA will continue selling the previous generation truck as the RAM 1500 Classic for the 2021 model year. In the absence of a midsized truck, the Classic will continue to offer shoppers a full-sized model at a relatively low price point for the coming year.

According to an order guide sent to dealers, pricing for the 2021 RAM 1500 Classic will start at $30,145 with destination. That gets you a Tradesman 4x2 Regular Cab, and represents a $250 price increase over the current MSRP of $29,895. As before, it'll come standard with either a 3.6L V6 or an optional 5.7L HEMI V8.

At that price, our analysis finds that the Classic will offer a nearly $3,800 advantage in price compared to the cheapest 2021 RAM 1500. That would be the Tradesman 4x2 Quad Cab ($33,940), which comes with a 3.6L V6 but is available with a 5.7L HEMI V8 or a 3.0L turbodiesel V6. But will a low price appeal to buyers?

Back in 2018, FCA and GM debuted updated versions of the RAM 1500, Chevy Silverado, and GMC Sierra. However, all three nameplates were sold alongside rebadged versions of the previous generation. The Silverado 1500 LD and Sierra 1500 Classic lived on for just 1 model year. RAM's truck will enter its 3rd year.

So why is FCA still selling such an old pickup? Although the truck segment has grown considerably, FCA doesn't have a model to compete with midsized offerings like the Toyota Tacoma. Past sales figures have indicated that a two-pronged approach has enabled RAM to better compete with GM in the truck segment.

When you consider the fact that FCA was advertising nearly $10,000 off MSRP on the 2020 RAM 1500 just last month, price appears to be the key differentiator. However, one of the key differences with the regular 1500 is that the Classic is available in fewer configurations and base styles can come very sparsely equipped.

As we reported earlier this week, it's also worth noting that the 2021 Ford F-150 will be a redesign this fall with a starting price of just over $30,000. With advanced capabilities like hands-free driving and an on-board generator, the appeal of the 1500 Classic may diminish without the continued help of generous incentives.

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2019 RAM 1500 Classic pictured

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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