Slowest Selling Cars Amid COVID-19

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - August 26, 2020

The coronavirus pandemic wreaked havoc on automakers. With factories forced to close and dealerships closed for business, cars weren’t exactly flying off of dealer lots. While some cars managed to sell incredibly well during COVID-19, other vehicles didn’t fare as well. iSeeCars put out a list of the slowest-selling new vehicles in the U.S. during the pandemic and there are a few surprises.

iSeeCars’ list of the slowest-selling new vehicles is based on the average number of days it took to sell a specific model. As a useful point of reference, the average for all new vehicles is 96.9 days.

According to the outlet, the slowest-selling new vehicles during the pandemic were the Mitsubishi Outlander, Mitsubishi Eclipse Cross, Buick Encore, Nissan Frontier, and Chevrolet Impala. It took, on average, 197.7 days to sell the Outlander and 153.1 days for the fifth place Impala. Seeing Mitsubishi top the list isn’t all that surprising. The Japanese automaker has been struggling to draw consumers in with its vehicles and the brand’s lineup of outdated SUVs simply can’t match more modern choices on the market.

The Frontier is one of the oldest vehicles on the market. Nissan hasn’t fully updated the midsize pickup truck since 2005, making it roughly 15 years old. With an all-new Frontier right around the corner, there’s very little incentive for consumers to purchase a current model. Then, there’s the Impala, which is another older vehicle – it was fully redesigned back in 2014 – that has been discontinued for the 2020 model year. It's also part of the large sedan segment, which is rapidly decreasing in popularity.

Land Rover Discovery Sport

While they sit outside the top five, the Nissan Altima and Armada were also on the list of the slowest-selling new vehicles. On average, it took 151.9 days to sell the Altima and 151.2 days to sell the Armada. The Altima is one of the newer midsize sedans on the market, being fully redesigned for the 2019 model year. The Armada’s relatively new, as well, as a new model was introduced in 2017. The two models, though, are slow sellers in their respective segments.

When it comes to iSeeCars’ slowest-selling used vehicles, Land Rover dominates the list. The Land Rover Discovery, Range Rover Velar, Maserati Levante, Range Rover Sport, and Kia Cadenza are in the top five. On average, it took 199.9 days to sell the Discovery and 121.6 days to sell the Cadenza. The average for all used vehicles was 68.9 days. Outside of the top five, the Discovery Sport and Range Rover were in sixth and seventh place, respectively. The Cadillac XT4, Alfa Romeo Stelvio, and Ford Ecosport were in the top 10.

For the most part, the slowest-selling used vehicles list is dominated by luxury vehicles. The simple reasoning for that is people were looking to save money during the coronavirus as millions of Americans lost their jobs. Without any income coming in, consumers were less likely to spend their money on a luxurious vehicle.

To get its data, iSeeCars looked at over 9 million new and used cars sold from March to June 2020 and compared them to the pre-COVID 19 months of November 2019 to February 2020. To constitute as a new car, vehicles had to be from 2019 to 2021, while used cars were from 2015 to 2019.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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