Tesla Model 3 Production Begins This Week

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Automotive Editor

Zac Estrada is an automotive journalist and contributing writer who hails from Santa Barbara, CA. Zac attended Northeastern University's School of Journalism in Boston and currently runs the automotive blog Confessions of an Autoholic

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, Automotive Editor - July 6, 2017

It hasn't been without hurdles, but the Tesla Model 3 is about to go into production, as promised, on time.

That's the latest from Tesla CEO Elon Musk, who said this week his company's newest and most affordable vehicle would begin production July 7 and start landing in customers' hands by July 28, according to The New York Times. That's a couple weeks ahead of schedule, even if full production of up to 20,000 Model 3s per month wouldn't happen until the end of the year, according to Musk.

Still, it's a sigh of relief for the hundreds of thousands of people who put $1,000 deposits down starting last spring when the Model 3 was unveiled in pre-production form with Musk promising a starting price of $35,000 before applicable electric vehicle incentives and rebates. The Model 3 marks a critical turning point for the California-based manufacturer as it pushes both it and electric car ownership into the mainstream market after selling mostly high-priced luxury EVs in the form of the Model S and Model X SUV.

For those who have put down deposits, however, the wait is likely to extend well into 2018. Models being built this summer are to be limited to just a few configurations. Versions with different battery ranges, different colors, and optional equipment will go into production later. And those who didn't put down a deposit are likely to find themselves at the back of a long line.

But now the world will see if the Tesla Model 3 can help make electric car ownership a desirable proposition for more drivers.

Tesla Model 3

, Automotive Editor

Zac Estrada is an automotive journalist and contributing writer who hails from Santa Barbara, CA. Zac attended Northeastern University's School of Journalism in Boston and currently runs the automotive blog Confessions of an Autoholic

Follow On: Twitter | Google+ | Website