Toyota Boosts Incentives on Prius Models

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Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

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, Automotive Editor - March 9, 2015

With gas prices moving up, the price of the Prius is surprisingly moving down.

If you've patiently waiting for a good deal on a Toyota Prius, the wait is over. Our pricing analysts have just received news of price drops throughout the range for the month of March. The deals apply to most of the Prius lineup, from the affordable Prius c to the Prius Plug-in hybrid.

Have Your Cake and Eat it, Too

Logic suggests that when the cost of fuel increases, the price of fuel-efficient hybrids also moves up due to increased demand. Not this time.

Recent spikes in fuel prices have led many consumers and drivers to once again reassess their wants and needs. And the jump in gas prices coupled with the big incentives this month are shaping up to present a rare and unique buying opportunity. Rarely do the costs of both move in opposite directions.

Toyota Prius



Toyota Prius Sales

Month/Year Total Sales Average Gas Price
July 2014 20,675 $3.59/g
August 2014 23,437 $3.49/g
September 2014 14,277 $3.39/g
October 2014 13,511 $3.19/g
November 2014 13,957 $2.89/g
December 2014 14,414 $2.50/g
January 2015 12,244 $2.09/g
February 2015 12,018 $2.27/g

Source: GasBuddy.com

Sales of the popular lineup began to drop sharply in September of last year. As gas prices continued to drop, so did sales which plummeted whopping 63% from August to September. The chart above represents total Prius sales, including the Prius c, Prius v, Prius Plug-in and regular Prius.

So What Are the Best Deals?

The best deals we've seen land squarely on the Prius family. Here are a few key examples:

Base MSRP Rebate APR Lease
2015 Toyota Prius $26,590 $1,500 0% + $1,000 $199/mo
2014 Toyota Prius c $19,905 $2,000 N/A N/A
2015 Toyota Prius c $20,365 $750 0% $189/mo
2014 Toyota Prius v $27,575 $3,000 N/A N/A
2015 Toyota Prius v $27,500 $1,500 0% $259/mo
2015 Toyota Prius Plug-in $30,815 $1,500 0% $299/mo

Source: GoodCarBadCar.net

Note: These offers are available in Southern California, but may vary where you live. Check your local incentives with a Trusted CarsDirect Dealer »

, Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

Follow On: Google+ | Website

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