Toyota Makes Push for More Crossovers, SUVs

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Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

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, Automotive Editor - January 19, 2015

Surging sales of Toyota's portfolio lead brand to boost production, alter future plans.

Sales of Toyota Crossovers and SUVs jumped 16% last year due to their popularity and fuel-efficiency. Models like the RAV4, Highlander, Lexus NX and RX all sold extremely well, with the RAV4 leading the way with 278,000 units sold. For 2015, Toyota will boost production to around 300,000 to keep up with demand.

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Regardless of lower gas prices, consumers want even smaller crossovers which has led the world's largest automaker to come up with a model that will slot in below the RAV4.

Lexus, Toyota's luxury arm, released the smaller NX last year which is priced more affordably than the popular RX luxury crossover, and sales skyrocketed.

Toyota brass feels that the next big growth spurt will come in the form of smaller and more fuel-efficient crossovers in the next few years. Honda, Jeep, Mazda and Chevrolet all have or will be releasing smaller crossovers this year.

, Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

Follow On: Google+ | Website