Toyota Quietly Raises Prices On 12 Models

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - December 13, 2019

Although Toyota is well into its year-end sale event with some great deals for buying & leasing, the brand has quietly raised prices on more than half its 2020 lineup. According to the automaker's latest pricing guide, at least 12 models are subject to modest price increases ranging from $75 to as much as $250.

The biggest change affects the 2020 RAV4 Hybrid with a $250 price hike to $29,470. Curiously, the regular RAV4 is up just $100 to $27,070. Both were redesigned less than a year ago, with the 40 mpg Hybrid proving to be a hot commodity with sales up around 83% with 82,000 vehicles sold to date in 2019.

Based on our analysis, the changes to the lineup only affect 2020 model year vehicles. As of this writing, Toyota's website still shows the old prices online. A company spokesperson did not immediately return a request for comment.

The smallest hikes affect the 86, Avalon, and Sequoia (each up $75). Also affected: 4Runner & Land Cruiser ($100), Prius ($125), Camry (up to $130), Avalon Hybrid & Tundra ($150), and Camry Hybrid ($180).

Meanwhile, vehicles untouched by the latest round of increases include the Yaris, Corolla, C-HR, Tacoma, Supra, Prius Prime, Mirai, and Sienna. At least for now. Will that continue to be the case with the new calendar year approaching? That remains to be seen.

Price changes are relatively common among automakers. Fortunately, December continues to feature aggressive incentives on outgoing inventory. For example, the 2019 RAV4 is eligible for up to a $1,500 rebate in some parts of the country, the best deal to date.

See This Month's Top Toyota Deals »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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