Toyota Yaris Reportedly Discontinued [Confirmed]

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - June 24, 2020

Update: We've updated this article based on additional confirmation from Toyota.

Toyota's cheapest car is set to bite the dust. According to a report from the blog AutoWise, the automaker has confirmed that production of the Toyota Yaris is being discontinued this month and will not be offered for 2021. The move comes following consistent poor sales and attempts to re-brand the nameplate here in the U.S.

Toyota spokesperson Christine Henley reportedly confirmed the change after a dealer memo was leaked on Reddit, stating “Model year 2020 will be the last year for Yaris. June 2020 will be the last month of production for the Yaris sedan and Yaris Hatchback for the U.S." Henley confirmed the change for us today via email.

As for the brand's rationale, she added "The entry subcompact segment has new regulations that require additional homologation. Those regulations, coupled with declining sales in the segment, are the reason we are sunsetting Yaris production." Last year's sales figures certainly show just how slow a seller the Yaris was.

According to Toyota, the brand sold just 21,906 Yaris models in all of 2019 compared to nearly 305,000 Corollas. Developed together with Mazda, the model's current incarnation is but the latest attempt to make the car appeal to new car shoppers in a country still very much in love with an increasing range of crossover SUVs.

Unfortunately, the model's somewhat confusing history probably didn't help. Toyota ended production of the Yaris Liftback last year and skipped the 2019 model year altogether for the hatchback. The brand continued to sell a different car called the Yaris iA, which itself was just a re-badged Scion iA sedan. But that's not all.

The car was then renamed the Yaris Sedan, but only for the 2019 model year and with a small price cut to boost appeal. It was then joined by a hatchback built on the same platform, both called Yaris for 2020. Despite having the same price as the sedan on paper, manufacturer incentives actually favored the hatchback.

With an MSRP of $17,705, the 2020 Yaris sedan is arguably still a good value even after factoring a mandatory destination charge and cost of an automatic transmission. In terms of price, the next step up is the Corolla, which starts $2,850 higher at $20,555. Opting for a C-HR crossover requires spending over $22,000.

Those looking to spend less money may find better alternatives like the 2020 Nissan Versa ($17,325 with CVT). The model benefits from a total redesign and now comes with a full range of driver assistance features at no extra charge. For now, the loss of the Yaris means one fewer choice in a dwindling field of subcompacts.

But is the Yaris really gone for good? After all, if Toyota can bring back the Venza for 2021 as an all-wheel-drive hybrid after discontinuing it back in 2015, or revive the Supra after a 22-year absence here in the U.S., we're willing to believe that just about anything is still possible in the world of cars.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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