Celebrating its 90th birthday this year, Volvo knows if it wants to be around for another 90 years, it has to get its customers while they're young. Consider this its attempt.
The Volvo Rider Concept XC is intended for children ages one to three, potentially getting them hooked on Volvo for life. The automaker could only hope.
It's a ride-on car intended for toddlers, but inspired by the Concept XC car that debuted in 2014 and served as an early preview for the production 2016 XC90. The littlest Volvo comes equipped with a single seat, a steering wheel with a plastic finish, a working horn, and operable front and rear lights that even have a ten-second delay so your child can find his or her keys as they leave the garage. That's a feature competing riders lack. Advantage: Volvo.
The Rider Concept XC comes in either silver or Crash Test Orange, complete with crash test roundels that are just like the ones Volvo sticks to its cars for safety testing (which may either inspire your child to be a safety engineer or a crash test dummy).
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