Volvo To Give Away Five 2015 XC60 Crossovers During Super Bowl

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Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

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, Automotive Editor - January 27, 2015

Swedish automaker puts a cool twist on the big game this Sunday.

Volvo asks, who in your life matters most to you? Your Mom? Your Dad? Your Wife? Your Grandmother? Give them a brand-new car this Sunday. For free. Instead of spending $4.2 million on 30 seconds of advertising during Super Bowl Sunday, the innovative minds at the Swedish automaker will be giving away their ultra-safe 2015 Volvo XC60 crossovers to five lucky people in what they're cleverly dubbing as Volvo Interception.

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Volvo XC60 Front Red



How it Works

Volvo Interception is a socially-driven effort that will begin at 6:30pm (EST) on February 1st, 2015.

When car commercials from other auto manufacturers air, people are asked to tweet with the hashtag #VolvoContest to tell Volvo who they think deserves a brand new 2015 Volvo XC60.

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All eligible tweets will receive a response from Volvo's social media team. Each person must go on to tell Volvo why the nominees were chosen. After all the nominations are gathered, five potential winners will be chosen (the nominees, not the nominators, ok?).

Volvo XC60 Interior

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Visit www.volvointerception.com for the video, contest details and official rules.

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, Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

Follow On: Google+ | Website

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