Will Ford's New Mustang SUV Be Called Mach E?

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - December 7, 2018

The Ford Mustang is the only car that survived the automaker's slaughter when it decided to only pursue manufacturing SUVs and crossovers earlier this year. The simple reasoning behind the decision is the strong following the Mustang has and the weight of the pony car's name. Understandably, when Ford stated that it would call its first electric SUV, which would feature styling cues from the Mustang, the Mach 1, it irked some fans.

Ford quickly backtracked, and later announced that the electric vehicle would get a different name when it officially arrives in 2020. Now, according to The Drive, Ford has filed a patent for a trademark for both “Mach E” and “Mach-E.” The automaker filed trademark applications for both monikers earlier this November. The filings reportedly pertain to “motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames.”

With all cars except the Mustang killed for the foreseeable future, Ford is focusing on an onslaught of SUVs, crossovers, and pickup trucks. Previously, the American brand stated that it would roll out 13 new electric vehicles over the next five years. As an electric crossover or SUV, the Mach E or Mach-E, will be Ford's first entry into the segment.

The fact that the Mach E will have design elements from the Mustang speaks to how strong the pony car is in Ford's lineup. Heck, the Mustang is such an iconic vehicle, the Mach E could even be a hybrid Mustang with some crossover bits. All we really know at the moment is that the electric vehicle will have a range of roughly 300 miles. With Ford expected to end production of all its of cars by early next decade, the Mustang will be the sole non-SUV or crossover to hang around and Ford wants to milk it for all that it's got.

Learn more about the current Ford line up

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter | Website

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