As you know, the world of pricing cars is extremely complicated. One of our missions at CarsDirect.com is to help our customers understand this process better.

What are the three prices that you show for each car?

CarsDirect.com Target Price is for research purposes only. It reflects a typical, negotiated price (before taxes and other customary fees and charges, such as dealer documentation fees, tire and battery disposal fees, license and registration, and where applicable, finance charges) generally found in your area for the vehicle that you selected. The Target Price is NOT a price quote from CarsDirect.com or any other dealer. If you request a price quote from a dealer via CarsDirect.com, your price may differ.

Invoice is popularly known as the published amount that the dealer paid the manufacturer for the vehicle. This may or may not bear close relation to the dealer's actual cost, but can be useful as a benchmark. This figure is available on many other web sites however only CarsDirect.com adds an estimate of local and regional fees from manufacturer to the dealers to this price, which makes it very close to the actual sticker invoice amount for cars at your local dealer. No other source has this level of detail. Most other sources of Invoice are not accurate.

MSRP is the Manufacturer's Suggested Retail Price. This is a suggested price only. For most cars, the CarsDirect.com price is below this amount. Some high demand cars may be over this amount.

How do I know that the CarsDirect.com Price is a good price?

CarsDirect.com can offer great prices because we deal in huge quantities. Our streamlined operations and highly automated purchasing system allow us to provide our customers with exceptional values.

What is the CarsDirect.com Target Price?

The CarsDirect.com Target Price reflects a typical, negotiated price (before taxes and other customary fees and charges) generally found in your area for the vehicle that you selected. This price is based on our research and estimates of supply and demand in your local marketplace. There are many factors that go into the final price any specific transaction including local supply and demand. Your final price may differ.

What does the CarsDirect.com Target Price include?
  • The 'base' price of the vehicle
  • All options that you select
  • Base Destination Charges — This is a charge that is added to the base price for every vehicle
  • Any applicable rebates
What does the CarsDirect.com price NOT include?
  • Local taxes, license fees and other local fees, such as dealer documentation fees, tire and battery disposal fees, and where applicable, finance charges — these fees are also excluded from Dealer Invoice and MSRP and would be excluded from most advertisements you might see.
  • Occasional 'special qualification' rebates — i.e., for new college grads only; for customers trading in a specific type of car.

Ask your CarsDirect.com Vehicle Specialist for more information on 'special qualification' rebates.

What about those advertised Rebates, Special Manufacturer Financing or Leasing Programs?

In most cases, you must choose between these programs OR a customer rebate or a special manufacturer-to-dealer incentive that are already included in your CarsDirect.com Target Price. So, your final price may go up if you take advantage of special manufacturer financing.

Please note that CarsDirect.com strives to include all known manufacturer incentives within the CarsDirect.com Target Price. CarsDirect.com does not administer these programs, which are subject to and often change without notice. Eligibility for these programs is subject to verification by our CarsDirect.com VIP Dealer partners.

Ask your CarsDirect.com VIP Dealer Partner for complete manufacturer program details for your area, and how participation in these programs will affect your price.

Why do you say the Dealer Invoice amount might not be the amount that the dealer paid to the manufacturer?

Dealer Invoice price may or may not bear close relation to a dealer's actual cost for the vehicle. In some cases, a cost for a vehicle may be significantly less than the invoice price originally paid for the vehicle. Any difference between invoice price and the dealer's final cost may be caused by a multitude of factors including factory refunds, rebates, allowances, or incentives which the manufacturer or distributor may provide to the dealer.

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