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Toyota Prius Prime

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Learn More About The Toyota Prius Prime

What you must know before purchasing your Prius Prime. Use this pricing analysis to negotiate the best price with the dealer.


  • 2020 Prius Prime is here
  • Rebate: Get $1,500 cash back
  • Finance: From 1.9% APR for 60 mo.
  • Lease: $299/mo. for 36 mo.

Can be hard to find:

The 2020 Toyota Prius Prime is in showrooms now. Other than a new center seat in the rear and the same trim levels as the standard Prius, the 2020 Prius Prime is a carryover vehicle.

The Clean Vehicle Rebate on the 2020 Toyota Prius Prime is worth up to $1,000. A few months ago, it was worth between $1,500 to $3,500. The California DMV also offers a green sticker for single-occupant use of carpool lanes. These are all on top of the deals from Toyota and the $4,502 federal tax credit.

While the Prius Prime is available nationwide, unlike some other plug-in hybrids, it is very scarce in certain parts of the country. Be prepared to do some serious searching to find one that suits your needs.

Toyota's offers are regional and expire on March 2, 2020. All deals mentioned here assume a Southern California location unless otherwise noted. We may see a few new offers on the 2020 Prius Prime for Presidents Day, so stay tuned for updates.

Cash rebate remains:

The 2020 Toyota Prius Prime continues with a $1,500 rebate. This is on top of any federal and local rebates.

Members of the military may be eligible for a $500 discount for taking out a loan through Toyota Financial. Unfortunately, Toyota's college grad rebate excludes the Prius Prime.

Finance from 1.9%:

The 2020 Prius Prime continues to offer 60-month financing at just 1.9% APR. Buyers cannot combine this low APR offer with the cash rebate.

Lease from $299/mo.:

Qualified leasees can get a 36-month promotional lease on the 2020 Toyota Prius Prime LE that runs $299 per month with $1,999 due at signing.

With a $355 effective monthly cost, the 2020 Prius Prime is not a good value relative to its MSRP.

Current Finance Deals

No financing deals are available at this time for the Toyota Prius Prime.

Current Lease Deals

Considering a lease? These are the best lease deals available for the Toyota Prius Prime.

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The 2020 Toyota Prius Prime becomes a full five-seater for the first time, while still offering plug-in hybrid versatility and a larger battery pack than the standard Prius.

What's New for 2020

The big news is in the back, where a fifth seat gives the Prius Prime a huge dose of added practicality. Two rear USB ports, Apple CarPlay and Amazon Alexa compatibility, and black interior accents are also newly standard, while model names have been brought into line with other Toyota ranges.

Toyota Prius Prime

Choosing Your Toyota Prius Prime

The Prius Prime is powered by a combination of a 1.8-liter gas engine and an electric motor, jointly producing 121 horsepower and 105 pound feet of torque. An electronically controlled continuously variable transmission supplies power to the front wheels.

Fuel economy is an EPA-estimated 55 miles per gallon city, 53 mpg highway, and 54 combined, which is outstanding. Electric mode delivers an EPA-estimated 133 miles per gallon of gasoline equivalent (MPGe) combined.

The Prius Prime's lithium-ion battery pack supports a 25-mile electric-only range and contributes to an estimated overall range of 640 miles. According to Toyota, it can charge in less than 5.5 hours from a standard power outlet, or approximately two hours and 10 minutes at a 240-volt (Level 2) charging station.

Hybrids tend to major on technology, and the Prius Prime is no exception. It’s possible to control the infotainment system via Amazon Alexa, as well as manage smart-home devices by voice control. A 7-inch touchscreen with Apple CarPlay and a customizable color information display is also standard, but the top two trims get an 11.6-inch touchscreen.

The Toyota Prius Prime is available in three trims, with no packages available:


The Prius Prime LE costs $28,530 (all prices include the $930 destination fee). LED daytime running lights function automatically, while quad-LED projector headlights turn themselves off and the heated power outside mirrors fold away.

Safety features include smart stop technology, forward collision warning with pedestrian detection, automatic emergency braking, and lane departure warning with steering assist. Radar underpins the adaptive cruise control and vehicle proximity notification systems.


Retailing for $30,430, XLE models gain a smart charging cable lock, automatic on/off headlights, push button start, and remote keyless entry.

The infotainment system is upgraded to an 11.6-inch split-screen portrait touchscreen, additionally benefiting from integrated navigation and a 10-speaker audio system. The SofTex-clad front seats include eight-way power adjustment and power lumbar support for the driver, while Qi-compatible wireless smartphone charging also comes as standard.


There’s a substantial $4,000 price jump to the $34,430 Prius Prime Limited, though specification levels are significantly improved. The most noticeable upgrade is a color head-up display that presents teh driver with speed, navigation, battery, and safety information.

On the safety front, the Limited gains blind-spot monitoring, rear cross-traffic alert, park assist, LED fog lights, an auto-dimming rearview mirror, and rain-sensing windshield wipers. Additional newly standard equipment also includes a JBL 10-speaker premium audio system, a heated steering wheel, and a cargo area cover.

CarsDirect Tip

Although the extra safety and comfort features on the 2020 Toyota Prius Prime Limited are very welcome, the XLE provides the best blend of equipment for the money. Its portrait touchscreen is a big improvement over the LE’s 7-inch unit, while also providing navigation, wireless charging, keyless entry, and push button start.

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