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3/4 Front Glamour 2023 Toyota RAV4 Prime
  • 3/4 Front Glamour 2023 Toyota RAV4 Prime
  • 90 Degree Profile 2023 Toyota RAV4 Prime
  • 3/4 Front Glamour 2023 Toyota RAV4 Prime
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MSRP:
$41,635 - $46,795See Discount Price
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YOUR TARGET PRICE:
$41,635 - $46,795  (Varies by Style)

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YOUR VEHICLE
Toyota RAV4 Prime

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Learn More About The Toyota RAV4 Prime

What you must know before purchasing your RAV4 Prime. Use this pricing analysis to negotiate the best price with the dealer.

Highlights:

  • 2022 RAV4 Prime is available
  • Lease: From $705/month (est.)
  • Financing: No APR offers
  • Rebates: Up to $1,750 in savings (CA only)

The 2022 RAV4 Prime is in stock

The 2022 RAV4 Prime is available and continues with the same lack of promotional offers as before. With big changes to federal incentives, the estimated lease payment on the 2022 RAV4 Prime skyrockets this month. Dealerships are experiencing inventory shortages, so you may have a hard time finding the perfect RAV4 Prime for you.

The 2023 RAV4 Prime will arrive soon, but it has no promotional offers.

Current offers end November 30, 2022. Examples here are based on Southern California but may be similar in other parts of the country. This page is updated monthly with the latest incentives, so be sure to check back for the latest information.

We could see some Toyota RAV4 Prime Black Friday deals, so stay tuned for updates.

Toyota RAV4 Prime Lease Deals

Lease from $705/month

There are no promotional lease offers on the 2022 or 2023 RAV4 Prime, only full-retail lease estimates.

A 36-month retail lease on the 2022 RAV4 PrimeSE starts at an estimated $705 per month with $3,355 due at signing (12,000 miles per year) based on Toyota's online payment estimator. With an effective monthly cost of $798, this is not a good value relative to its MSRP.

A 36-month retail lease on the 2023 RAV4 Prime SE starts at an estimated $708 per month with $3,358 due at signing (12,000 miles per year) based on Toyota's online payment estimator. With an effective monthly cost of $801, this is not a good value relative to its MSRP.

Toyota RAV4 Prime Rebate Deals

State rebates remain

The 2022 and 2023 RAV4 Prime have no factory rebates yet. Given supply-related issues, we think it's highly unlikely that Toyota will introduce any cash incentives.

California buyers can get a $1,000 discount from the Clean Vehicle Rebate (CVRP) and a $750 California Clean Fuel Reward for a total of $1,750 off. The CVRP is a rebate you get after buying the vehicle, but the CCFR is a point-of-sale rebate you get immediately.

The RAV4 Prime is no longer eligible for the up to $7,500 EV tax credit from the IRS.

Toyota RAV4 Prime Financing Deals

No financing offers

Toyota has no APR offers on the 2022 and 2023 RAV4 Prime, but we could see them at some point.

Current Finance Deals

No financing deals are available at this time for the Toyota RAV4 Prime.

Current Lease Deals

Considering a lease? These are the best lease deals available for the Toyota RAV4 Prime.

SE Plug-In Hybrid (Estimated)
Payment
$708
Term (mos)
36
Due at Signing
$3,358
MSRP
$42,925
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2023 Toyota RAV4 Prime: Preview, Pricing, Release Date

Model Preview

The Toyota RAV4 Prime continues to be one of just a few compact SUVs on sale with a plug-in hybrid powertrain. With the RAV4 Prime coming out as an all-new model in 2021, we expect the 2023 model to arrive as a carryover vehicle without any major changes.

As a carryover model, the 2023 Toyota RAV4 Prime will share a lot of the same exterior design elements as the current model that’s on sale. The current RAV4 Prime has an angular design with a large grille, diamond-shaped headlights, and a large front air intake. At the back, the SUV has dual exhaust outlets, a chiseled liftgate, a modest rear spoiler, and a black rear bumper. Beyond aerodynamic wheels and the charging point, the RAV4 Prime looks identical to the regular RAV4, which is a good thing.

On the inside, the current RAV4 Prime features a simple design with chunky elements. The infotainment system sits on top of the dashboard, which is split into two sections. The center console follows the shape of a V as it reaches the transmission tunnel. Toyota includes large dials for the HVAC system and a thin row of buttons for climate control settings. While the RAV4 Prime has a similar amount of passenger space as the regular RAV4, the plug-in hybrid’s battery eats into cargo space. Without any expected changes, the 2023 Toyota RAV4 should have the same interior design as the current SUV that’s on sale.

For 2023, we could see the RAV4 Prime arrive with more tech features, but Toyota hasn’t confirmed anything yet. The current SUV comes standard with an eight-inch touchscreen, Bluetooth, a Wi-Fi hot spot, six audio speakers, satellite radio, Apple CarPlay, Android Auto, and Amazon Alexa. Available features include a nine-inch touchscreen, a seven-inch digital instrument cluster, a JBL audio system, a wireless charging pad, and navigation.

We don’t expect to see any changes for the upcoming RAV4 Prime’s powertrain for the 2023 model year. The current SUV comes with a 2.5-liter four-cylinder engine and two electric motors for a combined output of 302 horsepower. A continuously variable automatic transmission (CVT) and all-wheel drive are standard. Thanks to an 18.1-kWh lithium-ion battery pack, the RAV4 Prime can travel 42 miles on electricity.

The current RAV4 Prime comes with an extensive list of standard safety features thanks to the Toyota Safety Sense 2.0 suite. Standard safety features on the SUV include automatic emergency braking, forward collision warning, pedestrian detection, lane departure warning, lane-keeping assist, traffic sign recognition, blind-spot monitoring, adaptive cruise control, and rear cross-traffic alert. Available safety features include parking sensors, a surround-view parking camera, and a head-up display. These safety features should remain the same for 2023.

Pricing & Release Date

Toyota hasn’t provided any information on when the 2023 RAV4 Prime will come out. Our best guess is that it will come out this fall.

Without any large changes, the 2023 Toyota RAV4 Prime should have a similar price tag to the current SUV that’s on sale. The RAV4 Prime currently ranges from $41,015 up to $44,340 (with destination).

The Toyota RAV4 Prime will compete against the Hyundai Tucson PHEV, Ford Escape PHEV, Jeep Wrangler 4xe, and Kia Niro PHEV.

Pictured: 2022 Toyota RAV4 Prime

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