2023 Kia Soul - Exclusive Ashburn New Car Discounts

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Learn More About The Kia Soul
What you must know before purchasing your Soul. Use this pricing analysis to negotiate the best price with the dealer.
Highlights:
- On Sale Now: 2023
- Lease: From $239/mo
- Rebates: No cash incentives
- Financing: Rates From 2.9% APR

2023 Kia Soul Available With Limited Availability; 2022s Sold Out
The 2023 Kia Soul is available at dealerships, while the 2022 Kia Soul is sold out.
The current offers are good through April 3, 2023. This page is updated monthly, so be sure to check back for the latest incentives.
Kia Soul Lease Deals
Lease From $239/MO.
Kia supplies one lease deal with the 2023 Soul.
The offer is for the LX with CVT trim. This one is for $239 per month for 36 months with $2,799 due at signing. Your effective monthly cost is $317, making this a poor deal.
Most Kia lease deals include 10,000 miles per year of driving allowance. At lease end, you will pay a disposition fee.
Kia Soul Rebate Deals
No Cash Incentives
If you purchase a 2023 Soul, you won't find a cash offer with this vehicle. We may see Kia offer a cash incentive later on in the year.
There are other special deals available, including the Military Specialty Incentive Program which supplies a special discount for qualified buyers. Check with your Kia dealer to learn more.
Kia Soul Finance Deals
Rates From 2.9% APR
Choose a 2023 Soul and the financing rates are as low as 2.9% APR for 48 months. Kia is also offering the Soul with a 3.49% APR for 60 months, a 4.49% APR for 72 months, and an 84-month term with a 5.75% APR rate.
Current Finance Deals
Interested in financing your new car? If so, make sure your dealer includes these incentives.
Financing Incentives
Rebate | Amount |
Promotional APR Offer Promotional APR programs available for qualified buyers. Please check with your CarsDirect Trusted Dealer for complete details. | |
Finance Bonus Cash KFA Bonus Cash (Expires 4/3/23)Finance Bonus Cash available for qualified customers based on available credit when financing through manufacturer's captive finance company. Please check with your CarsDirect Trusted Dealer for complete details.%Qualification% Not all customers may qualify for this offer. Please contact us with questions. Must finance through KFA. | $500 |
Current Lease Deals
Considering a lease? These are the best lease deals available for the Kia Soul.
Leasing Incentives
Rebate | Amount |
Promotional Lease Offer Promotional lease offer available for qualified buyers on approved credit. Please check with your CarsDirect Trusted Dealer for complete details.%Qualification% Consumer rebate may not be combines with KFA Special Lease Programs. KFA Special Leases Programs may be combined with only ONE of the following three programs listed below: KMAs Competitive Bonus. KIA Owners Owner Loyalty Program. KMAs/KFAs College Graduate Program. KMAs Military Program may be combined with KMA Special Lease either one or in combination with any ONE of the three programs listed above. No other KFA or KMA consumer incentives or rebates may be combined with special Leases. Vehicles leased under Test Drive (TDRIV) program or Kia Family and Friends (KFA) program are not compatible with any Special Lease Programs. | |
Lease Bonus Cash KFA Lease Cash (Expires 4/3/23)Bonus cash available for qualified customers leasing a vehicle through the manufacturer's captive finance company on approved credit. Please check with your CarsDirect Trusted Dealer for complete details. | $250 |
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MPG
29 City / 35 HighwayIntroduction
What's New
The 2023 Kia Soul wears revised front and rear fascias and gets a major boost in standard driver assistance technology. The rugged X-Line and line-topping Turbo trims have departed. Kia's smallest crossover, the current Soul debuted in 2020.
Choosing Your Kia Soul
The Soul now comes in four trims: LX, S, GT-Line, and EX. Pricing starts at $21,085 including destination and reaches $25,385 for the EX.
Engine Choices
The Soul carries a 2.0-liter four-cylinder engine that produces 147 horsepower and 132 lb-ft of torque. A continuously variable automatic transmission (CVT) sends power to the front wheels.
According to EPA estimates, the Soul delivers 28 miles per gallon city, 33 mpg highway, and 30 combined.
Passenger and Cargo Capacity
The Soul is a subcompact crossover with ample room for five thanks to its boxy design. Cargo space is also better than expected at 24.2 cubic feet behind the rear seat and 62.1 cubic feet with it folded. All models feature an adjustable cargo shelf in back.

Safety Features
The Soul now comes standard with automatic emergency braking, lane-keeping assist, driver alertness monitoring, automatic high beams, and a rear-seat reminder. The $500 Technology Package for the LX includes blind-spot monitoring and rear cross-traffic alert. These items are standard on subsequent trims.
The GT-Line only can be equipped with adaptive cruise control and automatic emergency braking with side detection. These are included in the expansive GT-Line Technology Package ($2,400).
Connectivity
The standard infotainment systems include an 8-inch touchscreen, six speakers, a USB port, and Apple CarPlay and Android Auto compatibility. Starting with the S, all models get a 10.25-inch touchscreen, navigation, a second USB port, satellite radio, and wireless phone charging.
The GT-Line Technology Package includes a 10-speaker Harman Kardon sound system.

2023 Kia Soul LX – MSRP From $21,085
The LX comes with the expected equipment for this class, like rear privacy glass, keyless entry, manual climate control, and power side mirrors. The LX rolls on 16-inch steel wheels with full covers. Alloy wheels are included in the LX Technology Package.
2023 Kia Soul S – MSRP From $23,585
In addition to its connectivity upgrades, the S offers dual-zone automatic climate control, push-button start, proximity keyless access, upgraded cloth upholstery, and standard alloy wheels.
2023 Kia Soul GT-Line – MSRP From $24,685
The GT-Line picks up more aggressive exterior trim, a sport-tuned suspension, 18-inch wheels, a sunroof, and a leather-wrapped flat-bottom steering wheel. Besides its safety and connectivity upgrades, the GT-Line Technology Package adds heated front seats, a 10-way power driver seat, full LED exterior lighting, an electronic parking brake, and a cargo cover.
2023 Kia Soul EX – MSRP From $25,385
The EX builds on the S with premium cloth seating, heated front seats with 10-way driver power, a sunroof, a leather-wrapped steering wheel and shift knob, a cargo cover, and 17-inch wheels.
Compare Soul Trims Side-By-Side
The 2023 Kia Soul S provides enough extra equipment for us to recommend it over the base LX without reservation. In fact, the S is the most attractive value in the lineup.
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