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3/4 Front Glamour 2023 Toyota RAV4 Prime
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MSRP:
$43,675 - $47,545See Discount Price
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We have submitted your request regarding a  Toyota  RAV4 Prime. You should be contacted shortly regarding your inquiry.

YOUR TARGET PRICE:
$43,675 - $47,545  (Varies by Style)

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Phone: 1-888-227-7347
Email: VIPexperience@CarsDirect.com

YOUR VEHICLE
Toyota RAV4 Prime

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Learn More About The Toyota RAV4 Prime

What you must know before purchasing your RAV4 Prime. Use this pricing analysis to negotiate the best price with the dealer.

Highlights:

  • 2023 RAV4 Prime is available
  • Lease: No promotional lease offers
  • Financing: No APR offers
  • Rebates: Up to $1,000 off (CA)

The 2023 RAV4 Prime is sold out

The 2022 RAV4 Prime is sold out, but the 2023 RAV4 Prime is available and continues with no promotional offers other than one government incentive in California. Dealerships are experiencing inventory shortages, so you may have a hard time finding the perfect RAV4 Prime for you.

Current offers end January 31, 2023. Examples here are based on Southern California but may be similar in other parts of the country. This page is updated monthly with the latest incentives, so check back for the latest information.

Toyota RAV4 Prime Lease Deals

No promotional lease offers

There are no promotional lease offers on the 2023 RAV4 Prime, only full-retail lease estimates. Check with your local Toyota dealership for available lease rates.

Toyota RAV4 Prime Rebate Deals

State rebates remain

The 2023 RAV4 Prime has no factory rebates yet. Given supply-related issues, we think it's highly unlikely that Toyota will introduce any cash incentives.

California buyers can get a $1,000 discount from the Clean Vehicle Rebate (CVRP), but the $750 California Clean Fuel Reward is on hold. The CVRP is a rebate you get after buying the vehicle.

The RAV4 Prime is no longer eligible for the up to $7,500 EV tax credit from the IRS.

Toyota RAV4 Prime Financing Deals

No financing offers

Toyota has no APR offers on the 2023 RAV4 Prime, but we could see them at some point.

Current Finance Deals

Interested in financing your new car? If so, make sure your dealer includes these incentives.

Financing Incentives

RebateAmount
Finance Loyalty Bonus Cash
Lease Loyalty Cash - National excl. Southeast
(Expires 1/31/23)For current owners of the same make who finance with the manufacturer's captive finance company. May not be compatible with certain other incentive types such as Conquest programs. Please check with your CarsDirect Trusted Dealer for complete details.
$500

Current Lease Deals

Leasing Incentives

RebateAmount
Lease Loyalty Bonus Cash
Lease Loyalty Cash - National excl. Southeast
(Expires 1/31/23)Lease loyalty bonus cash available for current lessees of the same make. Please check with your CarsDirect Trusted Dealer for complete details.
$1,000

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Expert's Rating

3.25Good | Details

MPG

40 City / 36 Highway

Introduction

What's New

The 2023 Toyota RAV4 Prime follows the updates seen throughout the rest of the RAV4 line-up that includes an updated infotainment system with larger screen sizes and a digital gauge cluster on the top trim while also gaining the previously-optional 6.6 kW on-board charger as standard equipment.

Choosing Your Toyota RAV4 Prime

The 2023 Toyota RAV4 Prime is available in two trims: SE and XSE. Base prices range from $43,675 to $47,545. New models may qualify for the federal tax rebate if production moves to North America - at which point, the additional cost of the Prime may come very close to the RAV4 Hybrid.

Engine Choices

The 2023 RAV4 Prime features a plug-in hybrid powertrain that pairs a 2.5-liter gasoline engine with two motors and an 18.1 kWh battery pack for a combined output of 302 horsepower. Compared to the hybrid, the Prime’s engine receives a unique tune, the motors are more powerful, and the battery pack is larger. Those upgrades translate to a very quick around-the-town RAV4.

All-wheel drive is standard and is the same electronic on-demand system that one would find under the Hybrid, with a motor on the rear axle that generates 53 horsepower and 89 pound-feet of torque. Although the driveshaft-free arrangement is a boon for efficiency, the system can’t as effectively distribute power from the front to the rear axle.

The Prime’s dual energy source system grants it an additional level of flexibility, and as such, charging speed was not seen as a top priority. A 6.6 kW onboard charger is now standard and can recharge the battery in as little as 2.5 hours but there is no DC-fast charging advantage. For those not looking to use a standard 120-volt outlet, the Prime can be charged in about 12 hours.

The EPA estimates that the Prime can achieve 42 miles on electric power and another 558 miles on gasoline power. When the battery pack runs low, the Prime acts like a traditional hybrid and still earns 38 miles per gallon combined. With a total combined rating of 94 MPGe, the Prime will save about $300 in fuel annually over the hybrid RAV4.

Passenger and Cargo Capacity

The 2023 Toyota RAV4 Prime extends to 181 inches in length and sits 73 inches wide. Inside, it can seat five while rear seat passengers are afforded 37.8 inches of legroom, 39.5 inches of headroom, and 56.4 inches of shoulder room.

The cargo area can pack 33.5 cubic feet of stuff behind the second row and 69.9 cubic feet with the seats folded.

Maximum towing capacity sits at 2,500 pounds.

Safety Features

All 2023 RAV4 Prime models are equipped with automatic emergency braking with pedestrian detection, lane centering, adaptive cruise control with stop and go, a blind-spot monitor with rear cross-traffic alert, and automatic high beams. The XSE offers front and rear parking sensors with automatic braking as part of a larger option package..

While the 2023 model has not yet been rated, the 2022 RAV4 Prime is an IIHS Top Safety Pick+ with Superior ratings for vehicle-to-vehicle and vehicle-to-pedestrian (daytime) collision avoidance and Good (best) ratings for the headlights. NHTSA has not rated the RAV4 Prime.

Connectivity

An eight-inch multimedia screen now comes standard on Prime SE while Prime XSE is now standard with a 10.5-inch Multimedia display. Wireless Apple CarPlay and Android Auto and SiriusXM are also included as are two 12-volt outlets and five USB ports with two of those allocated for the rear passengers. The XSE also includes a wireless charging pad and an 11-speaker JBL sound system and offers a 120V outlet in the cargo area.

2023 Toyota RAV4 Prime SE - MSRP From $43,675

The RAV4 Prime SE features black 18-inch wheels, grille inserts, front bumper trim, fender flares, rocker panels, a rear bumper insert, and roof rails, a silver-painted front spoiler, proximity entry, a power tailgate, and acoustic glass for the front windows.

The Prime also includes dual-zone climate control with an enhanced heat pump system for improved cabin heating performance while in EV mode, heated cloth seats with accent stitching that extends to the dash, doors, the leather-wrapped steering wheel, and the center console, an eight-way power driver’s seat, a leather-wrapped steering wheel, a seven-inch driver information display, auto-up windows, and a cargo area tonneau cover.

The Weather & Moonroof Package is $1,665 and includes a heated steering wheel, heated rear seats, a wiper park area deicer, and a sunroof.

2023 Toyota RAV4 Prime XSE - MSRP From $47,545

The premium Prime trim features 19-inch machined wheels with black pockets, a sunroof, synthetic leather seats with cloth inserts, a 12.3-inch digital gauge cluster, an auto-dimming rearview mirror, and blue ambient lighting.

The Weather Package is offered for $815 and the Premium Package with Options is $2,960 and adds a panoramic sunroof, proximity entry on all doors, a hands-free power tailgate, a surround-view monitor, ventilated front seats, driver’s position memory, a digital rearview mirror, and a head-up display.

Compare RAV4 Prime Trims Side-By-Side

CarsDirect Tip

The SE with the Weather & Moonroof Package strikes us as the most practical means to obtain the Prime's sporty and efficient powertrain although the fully loaded XSE still presents a solid value.

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