Benefits of Using an Online Car Broker

March 18, 2013

If you are shopping for a new car or truck, using the online car broker services offered by many popular car shopping sites can save you a lot of time and a lot of money with your next new vehicle purchase. While there are actual car brokers online (that shop on your behalf for new or used vehicles), most online car brokers work in a little different way than car brokers in your local area or in a brick mortar business setting. This article will discuss some of the benefits of using the brokering services offered by popular online car shopping sites, and how they can save you time and money.

Online Brokers: Internet Car Shopping Services
There are many websites that offer brokering type services on the Internet. These sites negotiate low prices with various networks of car dealerships to provide deals to shoppers that purchase vehicles off of the car shopping services' websites. In fact, websites like have negotiated some of the lowest prices to be found anywhere with their VIP network of new and used car dealerships located all over the country. By negotiating low prices with their network of dealers, CarsDirect allows customers to quickly and easily find the lowest prices on new cars and trucks by searching for vehicles based on body style, make, model, price range and even by location.

In fact car broker sites like CarsDirect are so effective in negotiating very low prices for their customers, that they offer a low price guarantee on any new car or truck purchased directly through the CarsDirect website. CarsDirect can also help save you a lot of money by quickly helping you find great interest rates and terms for new or used vehicle financing as well. They can also help you find low insurance premiums for your next new car or truck purchased.

How Online Brokers Save You Money
Car shopping services are able to negotiate very low prices on new cars and trucks with affiliated network car dealerships because of the volume of customers they refer to participating network dealers. While some car broker services only refer a few deals a month, car brokers like CarsDirect refer thousands of new car and truck customers to network dealerships every day.

With so many participating dealers in its network, CarsDirect encourages dealers to provide the best possible price available. CarsDirect has over one-and-a-half million vehicles listed for sale on its website, so finding a particular make and model vehicle at the lowest cost is almost assured.

How to Make Sure Your Online Car Broker Is Legitimate

If you are thinking of using an online car broker to make your next vehicle purchase, you should always be aware that purchasing a vehicle on the Internet involves a certain amount of risk. You should always be vigilant in researching a particular seller or broker before actually purchasing a vehicle on the Internet. While there are certainly thousands of honest and reputable brokers or dealers on the Internet, there are those that could potentially cheat or defraud you out of your hard earned money.

Avoid a Price Too Good to Be True
One of the easiest ways to recognize fraudulent or illegitimate car brokers or sellers on the Internet is to take note of pricing they are offering for a particular vehicle. While good deals are certainly available at many sites on the Internet, you should never expect to pay an amount that is ridiculously low or is much less than other sources for a similar car or truck.

Always remember the old adage that if it appears too good to be true, it usually is. If you see a price that is considerably lower than other prices you have seen for a particular make and model, you might want to try to investigate the vehicle itself. The vehicle may be a salvage vehicle or a vehicle that has been issued a rebuilt title. If this is the case, the price will obviously be much lower--but the vehicle may not be worth near the amount the seller is asking. So, always do a search for the VIN history before agreeing to buy.

Other Ways to Check on a Broker or Dealer
If you're thinking of purchasing a vehicle from an online broker or dealer, you should always check with the Better Business Bureau (BBB) office. You can visit the Better Business Bureau's website and enter the zip code for the broker or dealership you wish to investigate--you will be taken to the local site for that BBB office.

The Better Business Bureau provides information about any complaints about or activities of the broker or dealer that may be considered fraudulent or illegal--if the BBB has information on the company. Also, consider doing business only with brokers and dealers that have committed to the ethical standards set by the Better Business Bureau and are members of the BBB.

Other Research Methods
You can also use your favorite search engine to research a lot of different online brokers and dealers. Simply enter the name of the broker into your search engine along with the words "scam," "fraud" or "ripped off." If there are complaints or accusations against the seller, many times they will be listed on web pages that are indexed by large search engines.

Check major car buying website forums and search the forums for a particular broker or dealer as well. The Internet allows people to quickly post information about negative shopping experiences they have had. So, if there is a problem with a particular broker or dealer--many times you'll be able to find out about it on the Internet.

Related Questions and Answers

Can You Purchase a Car From a Certified Auto Broker Online?

    Yes you can use a certified auto broker to buy your car online. There are several small dealers and large websites that do the work of a certified auto broker. You can check with websites like the following. is a website that offer auto brokerage services. Portland Auto Brokers is another brokerage service. Just make sure that whichever dealer you choose through the Internet, is certified to sell cars in the state you are based in. These brokerages will charge you fees though. You can also try services like AAA, or Sam's Club and Costco that offer car buying services for free, or at minimal rates.

    Are Online Import Auto Brokers Riskier than Domestic Brokers Online?

    Most online auto brokers and import auto brokers are certified to sell cars online. But importing vehicles has its own risks and problems. To avoid problems, stick to online auto brokers who deal with imports exclusively. There are also niche dealers who specialize in importing cars from Japan or from Europe. Try to select a good company that knows what they are doing or you could be stuck with hefty import fees, transportation fees and sales taxes. Another problem that arises is that the imported car has to be transported from ports to your state and home location. Please ensure that the online import dealer you have chosen is authorized to sell in your state too.

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