Ford Bronco vs. Jeep Wrangler Unlimited

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - March 17, 2021

The Jeep Wrangler Unlimited existed as the only diehard off-roading SUV on the market for decades until Ford unveiled the all-new Bronco. Both the Wrangler and the Bronco are available in two-door and four-door models, though we’re going to focus on four-door variants in this comparison. Of course, both of these SUVs are off-roading first vehicles that are meant to traverse inhospitable terrain, but there are a few major differences.

The Bronco is the newer SUV of the two featuring more modern powertrains and more high-tech features. In the other corner, the Wrangler Unlimited is a tried-and-true model that’s been put to the test for years. Things like an available diesel engine and a power-retractable top help the Wrangler Unlimited stand out against the Bronco.

If you’re looking to do some serious off-roading, which SUV should you choose? Read our comparison of some of the key features to find out.

See a side-by-side comparison of the Ford Bronco & the Jeep Wrangler Unlimited »

What The Ford Bronco Gets Right

The available Sasquatch package on the Bronco bests the Wrangler Unlimited Rubicon trim when it comes to off-roading. The Sasquatch package brings 35-inch tires, 11.6-inches of ground clearance, a 37-degree departure angle, a 26.3-degree breakover angle, and up to 33.5 inches of water-fording ability. These figures are better than what you’ll get with the Rubicon trim, giving the Bronco the edge when it comes to off-roading.

And when you’re out off-roading, the Bronco lets you enjoy the great outdoors more. The Bronco’s frameless doors are lighter than the Wrangler Unlimited’s, which makes them easier to remove. Ford’s designs have also found a way to mount the Bronco’s mirrors to the body, so even with the doors off, the SUV is road-legal in most states. That’s not the case with the Wrangler. Additionally, once the doors are off, Bronco owners can store them in the trunk in an optional protective cover. Bronco owners really looking to go off-roading can remove the fender flares, which isn’t something you can do with the Wrangler.

The Bronco comes with Ford’s latest SYNC 4 infotainment system that’s available with a 12-inch touchscreen. The system is capable of over-the-air updates and features off-road mapping capability. The largest available touchscreen in the Wrangler Unlimited is an 8.4-inch unit.

What The Jeep Wrangler Unlimited Gets Right

The Jeep Wrangler Unlimited is the more affordable SUV of the two, carrying a starting price of $33,470 (including destination). The Bronco is slightly more expensive with a price tag of $34,695. If you’re on a tight budget, the Wrangler Unlimited is the better option of the two.

When it comes to performance, the Wrangler Unlimited is the far better option. It’s available with five different powertrains that range from a turbocharged 2.0-liter four-cylinder engine up to a 6.4-liter V8. The 470-horsepower V8 absolutely obliterates the Bronco’s available 310-horsepower turbocharged V6. For off-roading, the Wrangler’s available 3.0-liter EcoDiesel V6 engine makes a mighty 442 pound-feet of torque, which is what you need when traversing rough terrain.

With 14 different available trims, the Wrangler Unlimited has a dizzying number of available configurations. For consumers that like choices, the Wrangler Unlimited offers quite a few options. Ford offers the Bronco in seven different models, though each one has its own unique character.

Love Choices?

The Bronco may be the new kid on the block, but the Wrangler Unlimited is still an impressive off-roader. With tons of aftermarket support, a lineup of incredibly powerful engines, and an extensive lineup of available models, the Wrangler Unlimited is the ultimate off-roader for consumers that want choices. It offers nearly the same off-roading capability as the Bronco at a more affordable price, too.

Our Verdict: Ford Bronco

The all-new Ford Bronco raises the bar for off-roading-oriented SUVs. With more modern technology, better off-roading capability, and more removable body panels, the Bronco is the obvious choice. It costs more and isn’t as powerful, but if off-roading is your main interest, it’s the one to get.

Take a closer look at the Ford Bronco »

Take a closer look at the Jeep Wrangler Unlimited »

Side-by-side comparison of features, pricing, photos and more!

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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