2019 Chevy Blazer's $30k Price May Not Be A Bargain

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - September 25, 2018

Today, Chevy revealed that the all-new 2019 Blazer will start at just $29,995, undercutting the 2019 Ford Edge by $995 and the 2018 Nissan Murano by $1,800. However, shoppers may want to be aware of a possible catch.

The $29,995 base price of GM's newest 2-row SUV is for the entry-level L trim. As we've come to observe with most key models from Chevy, base versions like the L are almost always excluded from factory discounts.

Whether it's a car like the Cruze or Malibu to popular SUVs like the Equinox & Traverse, this can result in large differences in price compared to what you might expect. As a result, more expensive styles often end up being a much better deal.

For example, the 2018 Equinox L has an MSRP of $24,575. That's $2,020 less than the LS and $1,220 lower than the $25,795 price of the 2018 Nissan Rogue S. That sounds great, except the L isn't eligible for a 15% factory discount.

That means those looking for the best deal will probably find the Equinox LS ($26,595) or LT ($27,795) to actually be priced lower at the local dealer. It may be counter-intuitive, but it's an important nuance worth knowing about.

So will the Blazer be a lousy deal? It's too early to say. However, we think it's entirely possible that a Blazer with a higher MSRP like the RS may end up being a better deal. For now, we suggest taking the $30k base price with a grain of salt.

Learn more about the 2019 Blazer »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website