2020 Hyundai Sonata Hybrid Already Has A $4,000 Discount

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - June 8, 2020

Hyundai is planning to launch the 2020 Sonata Hybrid with some very aggressive incentives. According to a bulletin sent to dealers last week, the completely redesigned hybrid will offer as much as a $4,000 discount for leasing and low-interest financing ahead of the 4th of July holiday. As a result, eco-conscious buyers may find a pretty solid reason to upgrade to what's shaping up to be one of the most fuel-efficient midsize cars on the market.

Here in Southern California, the 52 mpg car features an introductory lease starting at $249 for 36 months with $2,699 due at signing. The deal reflects a $3,000 lease incentive and is based on an MSRP of $28,725 for the Blue trim and an allowance of 10,000 miles per year. With an effective cost of $324/month, that makes the car $21 cheaper than a Toyota Prius Eco (currently $289 for 36 months with $1,999 at signing, or $345/month).

Interestingly, opting for the 47 mpg Limited trim can get you access to a larger $3,750 incentive on a 36-month lease or $4,000 in the case of a 39-month contract. While the regular gas Sonata remains one of the cheapest midsize cars you can lease, the most affordable hybrid offers double the savings on a 36-month lease ($3,000 vs. $1,500). Sadly, our latest analysis finds that incentives for buying aren't nearly as good as offers for leasing.

For example, the new Sonata Hybrid offers a choice between a $1,000 rebate or 1.9% APR for 60 months. In the case of a $30,000 car, shoppers may save more money by taking the financing instead of the cash. With 1.9% APR, the car would cost approximately $31,471 at $525/month. With the rebate, a 5-year loan at 5% would cost $32,836 at $547/month. That's a difference of nearly $1,400 or $22/month before factoring in taxes & fees.

The 2020 Sonata Hybrid is expected to begin arriving soon at dealers nationwide.

Offers end June 30.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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