2020 Jeep Gladiators Are Now Eligible For A Loyalty Discount

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - October 16, 2019

Jeep owners may find October to be a particularly good time to add a new Gladiator to their garage. According to a bulletin sent to dealers Monday, the brand is sending out $1,000 loyalty coupons to tempt owners to upgrade. While this appears to be the model's first loyalty discount, there are some important catches.

First, unlike a regular cash incentive, this is a direct mail campaign involving either a coupon sent electronically or via US mail. The program started this week, so those eligible for the incentive may not receive their coupon right away. Having said that, the offer ends January 2, so there's a fair amount of time left.

Unfortunately, not all Gladiators are eligible for the discount. Die-hard Jeep fans may lament the fact that the Rubicon model is excluded. Gladiator prices start at $35,040 with destination for the manual-equipped Sport model and $47,040 for the Rubicon variant before optional equipment.

That said, even though the model has a near-$35,000 base price on paper and touted in ads, finding one that affordable can be almost impossible. Our recent analysis of national listings found that most dealers tend to stock configurations that cost over $40,000.

Shoppers should also be aware that lease prices for the Gladiator have steadily increased in recent months. At one point, the model was actually cheaper to lease than the Wrangler because of better residual values. Now, advertised deals are over $90/month more expensive.

Learn more about the Jeep Gladiator »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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