2021 Ford Bronco Sport Can Be Cheaper Than Jeep Compass (Sort Of)

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - July 21, 2020

When it arrives later this year, the 2021 Ford Bronco Sport could end up being a better value for buyers than the Jeep Compass if you're comparing safety features. Despite having a higher base price on paper, our analysis of dealer order guides finds that the Bronco Sport can end up being cheaper than a 2021 Compass.

The Bronco Sport will only be offered in an all-wheel-drive configuration and starts at $28,155 with destination. All styles will come with Ford Co-Pilot360, offering blind-spot monitoring, auto high beams, lane-keeping, and auto emergency braking. Although the 4x4 Compass Sport starts at just $26,890, there's a catch.

For 2021, the Compass Sport limits driver assistance technology to fleet buyers. As a result, consumers will actually have to step up to the Latitude trim ($28,890 with all-wheel-drive) and add the Driver Assistance Group ($1,395). At that point, the vehicle's price tag blows past the $30,000 mark to at least $30,285.

That's $2,130 more than the cheapest Bronco Sport.

Having said that, the Driver Assistance Group also gets you adaptive cruise control. To get that in the Bronco Sport, you have to step up to the Big Bend Trim ($29,655) with Co-Pilot360 Assist+ ($795). That comes out to an MSRP of $30,450, which is just $165 more than the Compass configuration mentioned above.

If basic safety tech like blind-spot monitoring is a must-have feature, the base Bronco Sport could be a smart choice. MSRPs for the Compass look slightly higher at the entry-level for 2021 because Jeep has decided to discontinue a manual transmission option. Like the Bronco Sport, it'll only be sold with an automatic.

In terms of price, we think it's worth noting that competitors like the Compass and Nissan Rogue Sport are available in front-wheel-drive configurations at lower price points. In some cases, Rogue Sport prices can approach nearly $20k when factoring-in dealer discounts and manufacturer rebates for buying.

As we reported last week, Ford is debuting the Bronco Sport with 0% financing as well as competitive residual values that could make it a decent vehicle to lease. Stay tuned for CarsDirect's ongoing coverage of the latest pricing and deal-related analysis about the Bronco Sport as we approach its on-sale date later this year.

Explore Top Ford Leases & Rebates »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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