2021 Ford EcoSport Gets Mid-Year Price Increase

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - February 8, 2021

Ford has quietly increased pricing for its most affordable model. As of February 1, MSRPs for the 2021 EcoSport crossover are up to $200 more expensive than they were previously. Oddly enough, the price increases don't seem to be stopping Ford from discounting the model by over $3,000 ahead of Presidents' Day.

According to a letter sent recently to dealers, Ford says the EcoSport's price increases are "to keep the Ford brand competitive and aggressively positioned" versus key competitors. While the cheapest EcoSport S continues to start at $21,240 with destination, it's the other trims that are subject to a round of price hikes.

In the case of the SE trim, the increase is $105, followed by the SES and Titanium with $160 and $200 increases, respectively. Interestingly, the claim that the increases are keeping Ford competitive seems to be undercut by the fact that the brand is still relying on up to $3,750 in incentives to sell its cheapest model.

For even bigger savings, 2020 EcoSports even feature up to $6,250 in savings, one of the biggest rebates on any SUV. In the case of the mid-level SES trim, that equates to a 25.3% discount off MSRP here in California. At some dealers, the cheapest EcoSports on sale can reach as low as $15,000 before taxes & fees.

So should a $200 price hike deter you from buying an EcoSport? Not necessarily, especially given the incentives we're seeing. What may be more concerning is the fact that the SUV competes in a relatively crowded segment but continues to offer no advanced driver assistance features like automatic emergency braking.

Pricing may be important, but alternatives like the 2021 Chevy Trailblazer may offer a newer and more appealing set of features. Even better, GM is currently offering 0% APR for 72 months plus $1,000 in cash based on $250 in Down Payment Assistance and a $750 conquest bonus simply for switching brands.

Late last year, Ford raised prices for two of its newest vehicles, the 2021 F-150 pickup, and the all-new Bronco Sport. While price hikes aren't unusual at this point in the calendar year, we think it's important to note that no other Ford model appears to be subject to an increase along with the EcoSport.

Current Ford offers end on March 31, 2021. Expect possible changes for Presidents' Day.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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