2021 Ford F-150 Already Has Hidden Discounts

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - July 21, 2020

The 2021 Ford F-150 will offer a relatively low starting price but can exceed $80,000 at the top of the range. Interestingly, a dealer order guide reveals a slew of built-in discounts worth up to $2,250 when choosing certain configurations. As a result, the best F-150 deal may not always be what you expect. Here's why.

Like many of its vehicles, Ford is planning to offer National Discount Packages for the redesigned F-150. Unlike normal incentives, these are built-in credits that can serve to lower the MSRPs of certain options. The biggest discount is a $2,000 credit on the popular XLT trim with either the Chrome or Sport Appearance Packages.

You can also combine these discounts to maximize your savings. For example, the 2021 F-150 will be among the first vehicles to offer Ford Co-Pilot360 Assist 2.0. In the XLT, doing so will get you a $250 discount that you can combine with the above offer for $2,250 in potential savings. Other options have advantages, too.

For example, the available F-150 Diesel comes with a $500 discount. Those considering the more affordable XL trim will be able to save as much as $1,395 when combining discounts for the STX Appearance Package and 20" STX Wheels. The XL with STX Package is often featured in nationally advertised lease offers.

Higher up the range, the F-150 King Ranch offers as much as $1,250 in savings when opting for Equipment Group 601A and the King Ranch Chrome Appearance Package. Even the pricey Platinum grade offers $500 off when stepping up to the highest equipment group. There are a few downsides worth knowing about.

For example, Ford usually doesn't advertise these incentives like rebates of APR deals, and leases often target trucks with the maximum possible discount. Deals can often assume a build you have no interest in purchasing, and deviating from those assumptions could result in a higher price tag than you might expect.

For now, we think these discounts could be food for thought for consumers planning to buy the new F-150 when it goes on sale this fall. Given the fact that the completely redesigned truck is set to become the most expensive F-150 we've ever seen, odds are shoppers will want to take advantage of every way to save.

Stay tuned for CarsDirect's ongoing coverage of pricing & deals for the new F-150.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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