2021 Ford F-150 Will Debut With Up To $3k Discount

By

Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

, Senior Pricing Analyst - October 1, 2020

Ford's redesigned 2021 F-150 will debut with up to $3,000 in rebates when it arrives this fall. According to a bulletin issued to dealers today, the brand's highly-anticipated pickup will also offer promotional financing rates. However, a closer look reveals that not every F-150 will offer the same discounts at launch.

To start, all 2021 F-150 trims feature a $500 customer cash rebate. However, shoppers can score a $1,000 financing bonus when taking out a loan through Ford Credit. Additionally, XLT trims qualify for a $1,500 bonus for as much as $3,000 in potential savings. Unfortunately, financing incentives are a different story.

Ford's promotional APR deals on the all-new truck start at 2.9%. However, the rate in question is actually limited to just 36 months. 48, 60, and 72-month options are available at 3.9%, 4.9%, and 6.9%, respectively. Ford is even offering an 84-month loan at 8.9% APR that could end up being an awful value.

On a $50,000 truck, a 7-year loan at 8.9% APR would cost $17,361 in interest at roughly $802/month before taxes & fees. To put that into perspective, Nissan is already offering 0% APR for 84 months plus $2,000 on 2020 Titans, one of the best deals on a truck. Fortunately, there are quirks that can save buyers money.

For example, Ford generally allows consumers to combine bonus cash with low APR. The rates aren't all that good, but the $1,000 financing incentive and $1,500 XLT bonus are available for the taking. As a result, a scenario in which a shorter loan is combined with $2,500 in bonuses could be one of the better deals for now.

But that's not all. As we reported previously, Ford is offering hidden savings in the form of equipment discounts. Unlike rebates, these are built-in credits that can make certain configurations a better value than others. For example, opting for Co-Pilot360 Assist 2.0 in the XLT can get you access to $2,250 in savings.

Truck incentives are rarely straightforward. Even though we certainly wouldn't call any of the new F-150's incentives "great," there are clearly some options available for early adopters. This could be helpful when it comes to affordability for what's shaping up to be the most expensive F-150 we've ever seen.

Current Ford offers end January 4, 2021. Examples here are for California. We're in the process of reviewing incentives in other parts of the country. If we confirm any noteworthy differences, we will update this article with any information we think is helpful.

Explore This Month's Best Lease Deals »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

Privacy Policy|Do Not Sell My Personal Information|Terms of Use|Cookie Policy|Disclaimer|
COPYRIGHT 1999-2020 MH Sub I, LLC dba CarsDirect.com