2021 Toyota Venza Already Has A Hidden Discount

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - August 21, 2020

Toyota will reintroduce the Venza with a modest cash incentive when it begins arriving this summer. According to dealer incentive bulletins, the new all-wheel-drive hybrid crossover will feature a special type of deal that can only be claimed when consumers decide to take out a loan through Toyota Financial Services.

Based on our analysis, the deal involves a $500 cash bonus on all versions of the 2021 Venza when financing at non-promotional rates. That's certainly not much, but it's a lot better than the situation buyers are facing with the new RAV4 Prime, a plug-in that's hard to find and seeing extremely high markups.

Although you won't find the deal advertised on Toyota's website at the moment, it could give some shoppers a reason to finance in the absence of APR deals and lease offers. At the moment, we're seeing the deal in a variety of areas like Denver, Cincinnati, Gulf States, New York, and San Francisco ahead of Labor Day.

With a base price of less than $34,000, the Venza could be an appealing alternative to the RAV4 and Highlander. Recent offers from Toyota have generally favored its hybrids. Interestingly, those looking for green car deals could see some surprising quirks that could make the brand's hybrids an especially good value.

In New York, Toyota is advertising the same lease prices on both the 2020 RAV4 and RAV4 Hybrid: $209 for 36 months with $2,999 due at signing. Offers vary by region, so we recommend comparing prices carefully. Doing so could be a way to find opportunities to get more car for your money and save at the pump, too.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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