2023 Ford Mach-E Demo Models Have An $18,500 Discount

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - February 27, 2024
2023 Mustang Mach-E side view blue-grey color

Ford recently announced the biggest discount we've ever seen on the all-electric Mustang Mach-E. In some cases, a bulletin sent to dealers indicates that 2023 Ford Mustang Mach-E demo models may feature a VIN-specific discount worth as much as $18,500 off MSRP. Here's a look at what this could mean for buyers.

Through April 2nd, the 2023 Ford Mustang Mach-E is eligible for "VIN Specific Bonus Cash" worth anywhere from $3,100 to $18,500. The incentive launched last Friday, just days after the brand's latest series of price cuts on the slow-selling EV. Earlier that week, 2023 Mustang Mach-E MSRPs were cut by up to $8,100.

Unfortunately, the odds of getting $18,500 off MSRP may be slim. That's because the incentive focuses on EVs that didn't qualify for a retroactive price cut. As CarsDirect reported previously, last week's changes extended to early-production "Job 1" 2023 Mach-Es with more standard equipment, making them a better deal.

2023 Ford Mustang Mach-E rear view red color

Ford says "Impacted 2023 Mach-E units are FCTP Mannequin Units that were already in service and dealer traded units." FCTP stands for the Ford Courtesy Transportation Program, and "mannequin" units are vehicles used for demonstration purposes. As a result, this may be a good reason to choose a demo model.

Unfortunately, it's unclear to us which Mach-Es have the biggest discounts. Ford says "The incentive amount varies by trim and order date" without providing details. This type of quirk can make VIN-specific incentives difficult to identify but may help explain an extreme discount if you happen to find one at a local Ford dealer.

We think higher-trim Mach-Es may have a better chance of getting bigger discounts. That's because well-equipped Mach-Es have generally benefitted from steeper price cuts over the past year. For those looking for maximum savings, we don't see anything stopping buyers from stacking the discount with other Mach-E offers.

Last week, Ford introduced 0% APR financing for 72 months for the very first time. In some regions, the 2023 Mustang Mach-E also features an $8,500 lease incentive. Our analysis found that this has enabled Ford to effectively price-match the Tesla Model Y EV at $379 when comparing advertised lease payments.

Explore Mustang Mach-E Lease Deals

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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