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2024 Ford F-150
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2024 Ford F-150 Already Discounted With Rebates

The 2024 Ford F-150 arrived for the new model year with a significant price hike, as the base XL trim went up by $2,735, bumping the starting price of the truck up to $38,565. Pricing for the pickup increased as Ford gave the 2024 F-150 an updated exterior design, a new Pro Access Tailgate feature, a new standard engine, Blue Cruise as an option for the first time, and the return of the Tremor trim. While Ford made a lot of changes to the F-150 that resulted in a higher starting price tag, shoppers can find as much as a $2,000 discount on the pickup.

According to a bulletin that Ford sent to dealers, the automaker recently introduced a new $2,000 Retail Customer Cash on select 2024 F-150 styles. The new deal is available throughout most of the country. Retail Customer Cash is a rebate that shoppers get when purchasing a vehicle. It cannot be combined with a promotional financing rate and it’s not available for shoppers looking to lease a vehicle.

2024 Ford F-150 Dashboard

Ford originally introduced the Retail Customer Cash deal on April 3 and it’s available until July 8. Based on our analysis, the following F-150 styles are eligible for the deal: XL, XLT, STX, and Lariat trims in Regular Cab, Super Cab, and Super Crew body styles. So, it looks like Ford is excluding the new Tremor and higher trim levels like the King Ranch, Platinum, and Platinum Plus. At least for now.

For shoppers who can take advantage of the new $2,000 Retail Customer Cash deal, it marks a great discount to save some money on a heavily updated pickup truck. The 2024 Ford F-150 may be more expensive than before, but it’s a better overall pickup truck. Seeing Ford offer the updated 2024 F-150 with such a good deal, especially so close to the truck arriving at dealerships.

Pictured: 2024 Ford F-150

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      Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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