2024 Ford Mustang Mach-E Has A Massive Fleet Discount

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - January 29, 2024
2024 Ford Mach-E Rally EV in yellow color off-road

Ford is rolling out a massive discount on the 2024 Mustang Mach-E for commercial and government customers. According to a bulletin sent to dealers, the Mach-E Early Order Off-Invoice Credit offers a $7,500 incentive as a way to generate demand. This marks the largest Ford Mach-E fleet discount that we've seen to date.

Ford says "The Early Order Off-Invoice Credit will apply to all eligible unscheduled 24MY Mustang Mach-E orders in the order bank through order receipt date of April 30, 2024." Interestingly, "All Series" are eligible, though we have a feeling that it's unlikely we'll start to see a bunch of Mach-E Rally police EVs anytime soon.

Ford says the incentive is meant "to help build EV sales momentum for the 2024MY Mustang Mach-E." Though it's unclear whether the incentive is limited to purchases or leases, the automaker's language suggests that this is a special discount on orders placed during the program period for customers in the U.S.

Ford Mustang Mach-E GT yellow color front view

Eligible fleet orders include those from state and local governments plus "56A & 56M Commercial" customers. Given the fact that the 2024 Ford Mustang Mach-E is currently ineligible for a $7,500 federal tax credit, the new incentive could help make the all-electric crossover considerably more appealing for fleet customers.

Ford has been making a slew of changes to its approach with the Mach-E. On the consumer side, Ford now allows dealers to advertise Mach-E prices under MSRP for the first time. Next month, Ford also plans to change the Mach-E's invoice calculation in a way that could enable dealers to provide bigger discounts.

As CarsDirect reported last week, Ford is also enabling dealers to turn Mach-E inventory into rentals to bolster service loaner fleets. With EV demand reportedly cooling, Ford could be planning to do everything it can to sell more Mustang Mach-Es this year, even if it means breaking some of its own longstanding rules.

This isn't the first time that Ford has poured resources into Mach-E fleet incentives. In late December, Ford Pro (the commercial arm of Ford) gave the slow-selling electric crossover a $5,000 fleet discount. At the time, the bonus was handled as an unadvertised dealer cash incentive that could be kept by dealers.

Explore Mustang Mach-E Prices & Deals

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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