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2024 Nissan Z Nismo sports car grey color front view on track
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2024 Nissan Z Prices Finally Coming Down

Prices for the Nissan Z are finally coming down. The retro-inspired sports car, which initially faced scarcity and markups, can now be found at prices nearly $7,000 under MSRP. Nissan has even started paying its dealers up to $500 for every Z car sold. However, we found some serious limitations worth knowing about.

On June 4th, Nissan launched the Z Retail and Lease Flat Pay program. It pays dealers up to $500 for every 2024 Nissan Z sold through July 8th and is split between a $350 incentive paid to Sales Consultants and $150 for Sales Managers. It's the first time that we've ever seen an incentive for dealers to sell the Z.

2024 Nissan Z sports car grey color back view on track

While Z prices start at $41,110 on paper, markups caused prices to exceed $100,000 when the current generation was first introduced. Now, that's no longer the case. For example, a Nissan dealer in Torrance, California is currently advertising a 2024 Z Performance with manual transmission for $2,580 under MSRP.

A salesperson for Nissan of Torrance also claimed that there are no mandatory dealer add-ons that would offset the savings. Similarly, a salesperson for Hyman Bros Nissan in Richmond, Virginia confirmed today that you can buy a 2024 Nissan Z Sport with no add-ons for as little as $42,808 (or $1,432 under MSRP).

2024 Nissan Z discount from Nissan of Downtown LA

So far, the biggest discount we've seen is at Nissan of Downtown LA. A salesperson we spoke with confirmed that you can buy a 2024 Nissan Z NISMO for $6,909 under MSRP, bringing the selling price down from $69,095 to $62,186. On average, the dealer is currently offering around a $5,500 discount on all Zs in stock.

Having said that, there are some drawbacks. At Nissan of Downtown LA, every car, whether it's a new Z or a Versa, has a $2,600 Protection Package with things like 3M film on the door handles. While add-ons like these may be useful for some buyers instead of a market adjustment, the prices for them are often inflated.

While it sounds like dealers may be starting to get desperate to sell the Nissan Z, that may not always be the case. After all, new car prices vary based on supply and demand, and there's no guarantee that you'll be able to get a discount. Additionally, Nissan still isn't offering any incentives for buying or leasing the Z.

On a purchase, Nissan's online payment estimator says you should expect an interest rate of 10% with 72-month financing. On a $44,000 vehicle, that would entail nearly $14,700 in interest. Even with prices under MSRP and dealer incentives to sell more Nissan Zs, shoppers may still find the car incredibly overpriced.

Sources: Nissan, Nissan of Torrance, Hyman Bros Nissan, Nissan of Downtown LA

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      Alex has been writing about car buying and leasing for over a decade. Originally from San Francisco, Alex has a degree in History from the University of California, Santa Barbara, and has been a lifelong lover of cars. Alex’s work has been featured in publications such as Forbes, The Wall Street Journal, Motor Trend, and more.

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