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2024 Toyota Land Cruiser
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2024 Toyota Land Cruisers Have A $1,500 Loyalty Discount

The fully redesigned 2024 Toyota Land Cruiser sees the rugged SUV return back to its roots as a small, nimble, and more focused off-roader. While there have been reports of dealers slapping enormous markups on the Land Cruiser, above $20,000 in some instances, Toyota has updated a current loyalty discount to give shoppers up to $1,500 off on the SUV. Toyota recently sent a bulletin to dealers outlining the updated 2024 Q2 Toyota Lease Loyalty Program.

Toyota’s 2024 Q2 Toyota Lease Loyalty Program is an updated version of the program the automaker shared with dealers on April 10th. Last month, Toyota outlined how all of the automaker’s 2023, 2024, and 2025 vehicles are eligible for a few discounts. Shoppers who lease an eligible model can receive a $1,000 Toyota Lease Loyalty Program discount. When purchasing a Toyota, the discount is $500. While the discount mostly remains the same, some particulars of the deal have changed.

The discount was supposed to end on April 30th, but it looks like Toyota is keeping the discount around for at least another quarter based on its name. The discount can be applied to in-demand vehicles like the 2025 Toyota Camry and, as we’ve just learned, the 2024 Toyota Land Cruiser.

2024 Toyota Land Cruiser Dashboard

While most shoppers throughout the country get $1,000 off when they lease an eligible Toyota and $500 when they purchase a vehicle, the discounts are higher in the San Francisco Bay Area. Shoppers in this region can get a discount of $1,500 when leasing an eligible Toyota and $1,000 when purchasing a model.

To be eligible for the discount, shoppers must be a current Toyota lessee with maturities from April 2nd to September 30th. Specific vehicles that shoppers must currently lease from Toyota to be eligible for the discount include the Camry, Corolla, RAV4, Highlander, Tacoma, C-HR, or Avalon. This discount is available to current lessees of gas and hybrid equivalents of the aforementioned models.

The lease loyalty program was one of the first discounts we saw for the 2025 Camry and it’s a similar case for the 2024 Land Cruiser. While a $1,500 loyalty discount doesn’t necessarily help with a $20,000 markup for the Land Cruiser, it could be a good way for shoppers to save some funds if they’re willing to shop around to find a dealer that’s offering the SUV at MSRP. For the fully redesigned 2025 Camry, the deal marks a great opportunity for shoppers to save some money on the popular midsize sedan.

Pictured: 2024 Toyota Land Cruiser

Source: Toyota, The Autopian

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      Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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