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2025 Toyota Crown Signia
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2025 Toyota Crown Signia Costs $8,500 More Than Venza

At first glance, the all-new 2025 Toyota Crown Signia doesn’t make a lot of sense as a part of Toyota’s lineup. It’s a high-end SUV with a hybrid powertrain, which is right in Toyota’s wheelhouse, but it’s more luxurious than most vehicles in Toyota’s lineup. It’s also priced a lot higher than the Venza that it replaces. Toyota announced pricing for the 2025 Crown Signia and it starts at $43,590 (prices don’t include destination), which is $8,520 more than the 2024 Venza.

The 2025 Toyota Crown Signia will be available in two trims: XLE Hybrid and Limited Hybrid. The base XLE Hybrid is priced at $43,590 and the Limited Hybrid starts at $47,990. The most expensive 2024 Venza is the Limited which costs $43,215, making the Crown Signia Limited Hybrid $4,775 more.

While the Crown Signia is a lot more expensive than the Venza that it replaces, it’s a reasonable upgrade over the Crown, which is a funky, lifted sedan with a hybrid powertrain and all-wheel drive. The Crown XLE starts at $41,440, making the Crown Signia a $2,150 upgrade. The Limited version of the Crown costs $45,950, which is $2,040 less than the Crown Signia Limited.

With a starting price of $43,950, the Crown Signia slots in above the Corolla Cross Hybrid ($28,220), RAV4 Hybrid ($31,725), RAV4 Prime ($43,690), Highlander Hybrid ($40,970), and Grand Highlander Hybrid ($45,020), but below the Land Cruiser ($55,950) and Sequoia ($61,275). Despite being a two-row midsize SUV, the Crown Signia is priced similarly to Toyota’s three-row options. That could limit its appeal, though the SUV’s striking design, upscale cabin, and well-equipped trims could have some shoppers overlooking the SUV.

2025 Toyota Crown Signia Dashboard

Every 2025 Crown Signia comes with a 2.5-liter four-cylinder engine, three electric motors, and a continuously variable automatic transmission. Power is rated at up to 240 horsepower and AWD is standard. Standard features with the SUV include dual 12.3-inch displays, wireless smartphone compatibility, heated and ventilated front seats, heated rear seats, a power liftgate, synthetic leather upholstery, and six audio speakers. The Limited trim steps things up with 21-inch wheels, leather upholstery, an 11-speaker JBL audio system, a panoramic glass roof, and a digital rearview mirror.

In addition to being a strange vehicle in Toyota’s lineup, the 2025 Toyota Crown Signia is also an odd option because of the segment it competes in. The number of two-row midsize SUVs from mainstream brands has shrunk over the past few years, as only the Ford Edge, Honda Passport, Jeep Grand Cherokee, Chevrolet Blazer, and Nissan Murano fit into the mold. Out of these options, only the Grand Cherokee is available with an electrified powertrain with the Grand Cherokee 4xe that starts at $60,490.

Shoppers who aren’t interested in paying a lot more for the Crown Signia may want to look into purchasing a Venza. National inventory data indicates that the Venza is still available, but that there are only around 2,900 units listed for sale. Or shoppers could look into purchasing the smaller RAV4, which is available in both hybrid and plug-in hybrid models. National inventory data indicates that there are nearly 16,000 RAV4s (when you include all variants) currently on sale.

Pictured: 2025 Toyota Crown Signia

Source: Toyota

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Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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