Audi Offering Nearly 18,000 Reasons Not To Upgrade

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - November 7, 2018

Buying at the end of the model year, especially before a redesign, can often yield impressive savings. Audi is certainly proving that to be the case with nearly $18,000 in incentives this month on recently revamped nameplates. Incentive bulletins show a huge boost in unadvertised discounts, especially on performance models.

Through November 30, dealers are being given something called a Marketing Allowance to help offer discounted prices. Essentially a form of dealer cash, it isn't advertised like a traditional rebate but can yield big savings if you can find a dealer willing to pass along the full amount to clear the way for new inventory.

Most versions of the 2018 Audi A6 and A7 are eligible for a $10,000 discount, while the performance-oriented S6 and S7 both feature a whopping $15,000 incentive. The A6 has a base MSRP of $50,675 including destination and ranges up to $72,875 for the S6. The A7 starts at $70,675, while the S7 has an MSRP of $82,175.

At the top of the range, the RS 7 is eligible for a massive $17,500 incentive to help bring down its rather steep price tag of between $115,875 and $132,675. That marks the largest single discount we've seen so far this year on an Audi. However, the car's status as a limited production model makes it extremely hard to find.

Prefer a stately sedan? All 2018 A8 models, including the S8, are eligible for a $12,500 incentive. The A8 starts at $83,475 while the S8 is priced from $116,875. All Audis are also eligible for a $1,000 loyalty discount when buying through Audi Financial, bringing the largest savings to $18,500 in the case of the RS 7.

If you don't need the latest & greatest and aren't interested in waiting for a 2019 model to hit the ground, this is undoubtedly a great time to pick up an outgoing model. But you'll have to find a dealer willing to deal. That may not be so hard, however, now that we've reached the heart of the holiday selling season for luxury cars.

Explore the current Audi lineup »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website