Audi Paying Buyers $2,500 To Choose A Different Car

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Automotive Contributor

Sean is an automotive enthusiast with a background in sports journalism. He is a graduate of California Lutheran University with a Bachelor of Science in Business.

, Automotive Contributor - February 21, 2024
2024 Audi Q8 e-tron side profile

Audi isn't a stranger to unusual incentives, including their rebates for Costco members and the massive credits on high-dollar vehicles like the RS e-tron GT. The German automaker introduced a new rebate for February that's definitely on the interesting side. Audi is paying up to $2,500 to give up their sold order and choose a different in-stock vehicle. Here's what you need to know about Audi's new incentive to choose a different car off the lot.

In a recent dealer bulletin, Audi announced what they are calling the Sold Order Alternative Vehicle Customer Support program. That's certainly a mouthful, but it basically means that Audi is incentivizing customers who have ordered a vehicle to select a different one of equal or higher value. The good news is that they'll pay the customer up to $2,500 to make up for the difference in MSRP.

2024 Audi Q5 dash

Most of the Audi lineup is included in this offer, save for the brand's entry-level offerings. You can't claim the rebate if your original sold order is for an A3, Q3, or Q4 e-tron, as well as the R8 supercar. This program is available for both leases and purchases and can be combined with other promotions like special financing and lease rates. It is being advertised until February 29th.

There are a lot of ways you can take advantage of this program if you're eligible. If you initially ordered an upper-trim Q5, you could upgrade to a $60,000 Q7 for next to nothing if you need the extra space. If you want to stick in the Q5 family at any trim level, the $2,500 bonus can go towards the cost of upgrading to the plug-in hybrid or sportback version. The base PHEV is about $3,000 more expensive than the entry-level Q5 at $49,395, so the $2,500 bonus makes the PHEV's additional power and fuel economy a pretty attractive choice.

Pictured: 2024 Audi Q8 e-tron (top), 2024 Audi Q5 (middle)

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, Automotive Contributor

Sean is an automotive enthusiast with a background in sports journalism. He is a graduate of California Lutheran University with a Bachelor of Science in Business.


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