We're providing real-time updates on the best Presidents' Day car deals for 2024. Even though this year's holiday isn't until February 19th, we're already seeing Presidents' Day car sales offering lease discounts, as well as financing deals with interest rates as low as 0% APR on new cars, trucks, and SUVs.
The best Presidents' Day car sales typically offer incentives you may not be able to get otherwise. Whether that's deferred payments, cheaper leases, loyalty discounts, or savings for switching brands, there are deals if you know where to look. We'll even tell you about deals that aren't being advertised.
We'll be updating this page based on the latest offers, so stay tuned for changes closer to the holiday.
Updated on February 20th at 11:50 am
Presidents' Day SUV Deals
On February 20th, Ford cut prices for the 2023 Mustang Mach-E by up to $8,100. As a result, the most affordable Mach-E now starts at $39,895 excluding destination. But that's not all, Ford Credit is now offering 0% financing for 72 months. Earlier this month, 0% APR was limited to just 36 months.
This is one of the best 0% financing deals on an SUV. Mach-E GT styles also offer $3,000 in bonus cash. The best part is that you can combine these incentives for maximum savings. A $1,500 Trade-In Assistance Bonus was available from February 15th through the 19th in some regions but has since ended.
On February 16th, 2024 Toyota RAV4 Prime lease rates were cut in New York. You can now lease one for the exact same price as the less-expensive Toyota RAV4 Hybrid. Through March 4th, the advertised lease is $399 for 36 months with $3,999 due at signing and includes a $6,500 lease cash incentive on the RAV4 Prime.
The sticker price for the RAV4 Prime starts roughly $12,000 higher than that of the RAV4 Hybrid. As a result, this could essentially translate to a free upgrade. The RAV4 Prime rarely sees deals, making this a surprising development. The RAV4 Prime is a plug-in hybrid with a range of up to 42 miles on electric power.
On February 14th, Mercedes-Benz began offering a $2,500 Incentive Bonus on the GLE. Based on our experience, this isn't like a normal rebate and is treated as dealer cash. As a result, your results may vary if you're looking to score a Presidents' Day deal on the 2024 Mercedes GLE.
According to a bulletin sent to dealers, only GLE 450 and GLE 53 AMG versions are eligible for the new incentive through February 29th. This is a national offer available whether you buy or lease. Our analysis found that this is the brand's largest discount on a 2024-model-year vehicle.
The 2023 Dodge Durango is now eligible for nearly $8,000 in potential savings. On February 8th, Chrysler began offering Power Dollars Bonus Cash. This is essentially an unusual $10-per-horsepower rebate that incentivizes high-powered vehicles. Curiously, SRT models are excluded from the new promotion.
With 360 horsepower on tap, the Dodge Durango R/T gets $3,600 in National Power Dollars Bonus Cash. But that's not all. Dodge is also offering $4,250 in National Retail Customer Cash. That's $7,850 in savings off MSRP. We consider this one of the biggest discounts on any SUV ahead of Presidents' Day.
An apparent oversupply of 2024 Subaru Outbacks has resulted in some surprising deals. For the first time, higher trims have lower rates than the base models. Through February 29th, the Limited, Touring, XT, and Wilderness Outbacks are cheaper to finance with 1.9% APR for 48 months (vs. 2.9% on lower trims).
Looking to lease? The 2024 Subaru Outback is listed at $305 for 36 months with $3,055 due at signing in most parts of the country. That's cheaper to lease than the 2024 Forester despite its higher MSRP. Comparing effective monthly costs, the Outback is $5 less despite being nearly $1,200 more expensive on paper.
Ahead of Presidents' Day, the 2024 Honda Pilot benefits from a $30-per-month price cut. On February 1st, Honda began offering $750 in Captive Lease Cash, a rebate that you can only get when leasing with Honda Financial. The 2024 Pilot LX can now be leased for just $409 for 36 months with $4,399 due at signing.
If you're a current Honda lessee, you may qualify for a $500 loyalty discount that brings this down to $399 a month, the best price to date. To help put this into perspective, the Honda Pilot has no discounts for buying, and the lowest interest rate is unchanged at 3.9% APR for 48 months. Offers end February 29th.
The 2024 Toyota RAV4 features cheaper leases ahead of Presidents' Day. In the Southeast, the Toyota RAV4 LE can be leased for $329 for 39 months with $3,638 due at signing (12,000 miles a year). That's $10 per month cheaper than before.
In Southern California, the XLE trim is listed at $339 per month (a $60 price cut). In the San Francisco Bay Area, the LE leases for $379 per month ($20 price cut). If you've been waiting for prices to fall, now may be a better time to lease a RAV4.
Between February 12th and the 19th, the 2024 Ford Bronco Sport features $2,000 in Trade-In Assistance Bonus Cash in the Denver region. To qualify, you'll need to trade in any 1995 or newer vehicle. The discount can be stacked with other incentives such as 1.9% financing for 36 months.
Don't live in Denver? Ford incentives can vary by region, but the brand has a track record of offering around $1,000 in Trade-In Assistance in other parts of the country like California closer to the holiday. Trade-In Assistance is available whether you plan to buy or lease your Bronco Sport.
The 2024 Chevy Equinox is one of the cheapest small SUVs you can lease. Through March 4th, Chevy cut the amount due at signing on the Equinox LT to just $1,109, bringing the effective cost to just $330 per month. That's almost $200 (per month!) cheaper than Ford's cheapest lease on the 2024 Escape ($527).
The Equinox is one of the few SUV leases under $300 a month. The catch is that GM's pricing includes a $1,500 discount that you can only get when coming from another lease. That means a GM lease via a loyalty discount or any non-GM lease using a conquest incentive. The offer is based on 10,000 miles a year.
On February 16th, the 2024 Mazda CX-50 will get $500 in MFS Special APR Finance Cash. This is an additional discount that you'll be able to get through Mazda Financial Services. According to a dealer incentive bulletin, this appears to be a regional deal that will be offered in the Northeast through February 20th.
As of this writing, Mazda is also offering 1.9% APR for 60 months plus no payments for 90 days. In California, we're already seeing an even better deal of 0% APR for 60 months on Premium, Premium Plus, and Turbo versions of the CX-50. We consider this one of the best zero-percent financing deals in February.
Through February 29th, factory-certified Acura MDX models are eligible for 2.99% financing for up to 36 months. You can also find 48-month rates starting at 4.99% APR and 60-month financing from 5.99%. The sale is available on 2019 to 2024-model-year Acura Precision Certified vehicles.
Acura's used car sale has lower rates than buying new. In contrast, the 2024 Acura MDX is listed at 3.9% APR for 36 months in many parts of the country. Still, choosing a new MDX over a used one could get you access to a $1,500 loyalty discount available to returning customers.
Presidents' Day Car Deals
On February 15th, Toyota slapped a $40,000 discount on the 2023 Mirai. What's more, you can stack the rebate with 0% financing for 72 months. No other car comes close when it comes to savings for Presidents' Day. Based on our analysis, this could make the hydrogen fuel-cell EV cheaper than a Toyota Corolla.
Having said that, the $40,000 discount is only available on the Mirai Limited. The less-expensive Mirai XLE has a $22,000 incentive. It's also important to note that the Toyota Mirai is only sold in California. Still, when you consider the fact that Toyota is offering a $15,000 fuel card as well, this may be an unbeatable deal.
The 2024 Volvo S60 has one of the biggest discounts on a car. Through February 29th, T8 Recharge styles benefit from a $10,500 VCI Lease Bonus. This is a form of lease cash that you can't get on a purchase. The plug-in hybrid has a massive advantage over the regular gas S60 which gets just $3,000 off MSRP.
Current Volvo customers can score an additional $1,500 off when leasing. With the loyalty discount, it's now possible to get up to $12,000 off the S60. The plug-in hybrid is rated at 455 horsepower and can travel up to 41 miles on electricity alone. Volvo says it can also go from 0 to 60 mpg in as little as 4.3 seconds.
The 2024 Hyundai Elantra SE can now be leased for as little as $199 for 36 months with $3,499 due at signing. Based on our analysis, this is the cheapest sedan you can lease. Hyundai has cut Elantra lease prices at least 3 times so far this year alone, suggesting you may be able to score a killer deal this month.
Hyundai incentives are due to end on February 29th. Looking to buy? 2024 Elantra trims offer a choice between $1,000 in Retail Bonus Cash or 4.49% APR financing for up to 60 months. For the money, we think leasing the Elantra could be the best value when compared to buying, at least for the time being.
Presidents' Day Truck Deals
The 2024 Chevy Silverado has a special deal just for buyers in the Lone Star State. Through March 4th, GM Financial is offering 1.9% APR for 72 months on all versions of the Silverado 1500 to those in Texas and select counties in New Mexico. In other parts of the country, the best rate is 2.9% for 72 months.
But there's a catch. This is a standalone deal that can't be combined with other incentives. Alternatively, 2024 Chevy Silverado 1LZ Crew Cabs feature up to $5,000 in savings for buyers. That's based on $2,750 in Customer Cash plus $2,250 in Trade Assist. The TurboMax is now among the cheapest trucks to lease.
The 2023 Chevy Colorado is cheaper to lease than last month, with deals starting at just $319 with $4,309 due at signing. Compared to last month, the payment is down $20 per month, with a $750 price cut in the amount due at signing. We estimate the truck's effective cost is $41 per month cheaper than before.
This national Colorado lease deal is available on the LT 4x4 Crew Cab through March 4th and includes a $1,500 discount for those coming from another GM or competitive-brand lease. This could be the best Chevy Colorado lease deal we've seen to date, though inventory may quickly become harder to find.
All Presidents' Day Car Sales
Here's an overview by brand of what we're seeing in terms of Presidents' Day car sales for 2024.
If we haven't seen an announcement yet of a Presidents' Day deal, we'll provide you with inside tips on where to look for the best deals.
Brands are listed in alphabetical order.
2024 Chevy Presidents' Day Car Sale
Chevy's Presidents' Day Sale features lower amounts due at signing when leasing either the 2024 Chevy Trailblazer or the Equinox. Based on our analysis, the 2024 Equinox now ranks as one of the best SUVs to lease. In a pleasant surprise, Chevy Colorado leases are also cheaper than before and start at $319 per month.
Unfortunately, Chevy 0% financing deals for Presidents' Day are non-existent, with the lowest interest rates starting at 1.9% APR and only for up to 36 months. In the state of Texas, 2024 Chevy Silverado financing rates are cheaper than in other parts of the country at 1.9% APR for 72 months (vs. 2.9% APR outside Texas).
Need more flexibility? GM Financial is offering No Payments For 90 Days when you qualify for promotional rates. As far as rebates are concerned, the 2024 Equinox offers the most savings right now with $2,500 off MSRP. That's based on a $500 cash rebate, $1,000 in bonus cash, and $1,000 in Chevy Purchase Loyalty.
2024 Ford Presidents' Day Sale
On February 15th, Ford began offering trade-in assistance cash on select models. The offers end on Presidents' Day and vary by region. Ford Credit is also offering a 90-day deferred payment deal. That could be a relief for buyers looking for some extra flexibility when planning out their monthly purchase expenses.
In California, the 2024 Ford Bronco Sport offers $1,500 in trade-in assistance. To get the deal, you'll need to currently own a 1995 or newer vehicle or have an expiring lease. We're also seeing $1,500 in trade-in assistance on most 2023 Ford vehicles, including the all-electric Mustang Mach-E and F-150 Lightning.
Ford financing deals aren't all that good, though there are deals to be had. The 2024 Ford Edge has one of the best 0% APR deals with no interest for 60 months plus up to $2,500 in bonus cash. Normally, low-interest financing can't be combined with rebates. We think you won't find a competitor with a better deal.
In an odd development, Ford Broncos recently started getting the first deals we've ever seen. In some parts of the country, Ford is even paying Jeep owners to buy Broncos. As before, the Ford Mustang Mach-E is eligible for $7,500 in lease cash which will likely make it a lot more appealing to lease than buy.
2024 Honda Presidents' Day Car Sale
Through February 29th, the 2024 Honda Pilot features a $750 lease incentive that you couldn't get last month. Just about every other Honda deal is unchanged.
If you're looking for another great lease, consider the 2023 Honda Ridgeline. You can lease one for as little as $319 per month if you're an existing Honda owner. That makes it the single cheapest truck you can lease. Interestingly, it also manages to be cheaper to lease than a Honda CR-V with the loyalty discount.
2024 Hyundai Presidents' Day Car Sale
Hyundai's Presidents' Day Sale isn't all that impressive. The 2024 Hyundai Tucson is among the brand's best deals with 0% financing, though it's limited to just 36 months. The redesigned 2024 Hyundai Kona now features $1,000 in Retail Bonus Cash. That's a rebate that you can't combine with promotional financing.
EV shoppers have something to celebrate with $10,000 off the 2024 Hyundai IONIQ 5. That's based on $7,500 in Retail Bonus Cash or Lease Cash plus a $2,500 Competitive Owner Coupon. We think the new Kona EV is also worth a look with a choice of 0.99% APR for 48 months or $7,500 in Retail Bonus Cash.
Looking to lease the 2024 Hyundai Santa Fe? The redesigned SUV benefits from its first APR deal of 4.99% for 60 months. Alternatively, the first 2024 Santa Fe lease deal starts at $369 for 36 months. Those on a budget should know that a $199 lease on the 2024 Elantra SE is among the cheapest leases on a car.
Hyundai usually offers Event Cash around big holidays, but deals for Presidents' Day are somewhat muted. We'll have to wait to see if better deals are in store in the days leading up to the holiday. We'll be sure to update this page if new information becomes available. Most Hyundai deals expire on February 29th.
Explore Hyundai Models For Sale
2024 Kia Presidents' Day Car Sale
Kia's only change for Presidents' Day is a $5,000 Customer Cash incentive on the 2024 Niro EV. That's $2,000 more than last month's $3,000 rebate. Kia's Niro EV rebate now matches that of the popular EV6. Still, we think leasing remains the best deal since Kia is offering $7,500 in lease cash on both of those models.
Apart from that, just about every Kia deal is identical to last month and ends on March 4th. Previously, Kia has offered trade-in assistance cash on select models around some holidays. While there are no signs yet that we'll see a similar deal for Presidents' Day 2024, check back for possible updates in the coming days.
2024 Lincoln Presidents' Day Deals
On February 15th, Lincoln began offering no payments for up to 90 days. According to a bulletin sent to dealers, the Lincoln 90-Day Deferred Payment APR Financing deal is available nationally through April 2nd on most models. You can combine the deal with rates as low as 1.9% APR for 36 months.
The downside is that 2024 Lincoln interest rates are slightly higher at 2.9% APR. What's more, longer loans entail higher interest rates. For example, the 72-month interest rate on the 2024 Lincoln Aviator is 6.9% APR. We used to see better Presidents' Day deals from Lincoln, so this may be disappointing.
Explore Lincoln Models For Sale
2024 Toyota Presidents' Day Sale
On February 15th, Toyota began offering $500 in TFS Cash on the 2024 Toyota RAV4 and the Highlander. TFS Cash is an incentive that you can only get when financing or leasing through Toyota Financial Services. This appears to be a regional offer in the Central Atlantic (Virginia, Pennsylvania, etc.) through February 29th.
Toyota lease prices have been falling for two months straight. Offers vary by region, but here are some examples.
In Southern California, the 2024 Toyota Camry LE can now be leased for $259 for 39 months with $3,999 at signing. Here, the monthly payment is $50 less than last month. The 2024 Corolla LE is now listed at just $219 per month in Los Angeles. That's a $50-per-month price cut for Toyota's February lease price.
In Gulf States, the 2024 Toyota Tundra SR5 CrewMax is listed at $399 per month with $4,999 at signing ($40 price cut). A downside is that some Toyota lease deals now have a higher amount due at signing. In the case of the Camry deal above, it's $1,000 higher than before. Fortunately, the overall cost has fallen.
Prefer to buy? The 2023 Toyota bZ4X has the best deal to date at 0% APR for 72 months plus a $2,500 signing bonus. Toyota rebates for Presidents' Day continue unchanged and remain significantly more conservative than other brands. Be sure to set your expectations if you decide to visit your local dealer.
Explore Toyota Models For Sale
When Do Presidents' Day Car Sales Start?
Presidents' Day car deals generally come out 1 to 3 weeks before the holiday. In some cases, the best Presidents' Day car sales aren't revealed until just days before. This year, some brands like Volvo are even offering month-long Presidents' Day sales on every vehicle in their lineup.
Last-minute deals can be hard to predict. In California, we tend to see Ford offer $1,000 in trade-in assistance cash during a narrow timeframe right before a holiday. If you're looking to trade in your current car, this can help you save some extra cash toward a new purchase or lease.
Is Presidents' Day A Good Time To Buy A Car?
Presidents' Day has traditionally been a good time to score extra discounts on new cars, trucks, and SUVs. Whether it's 0% financing or special holiday incentives, Presidents' Day deals have been fairly reliable. While an industry chip shortage hasn't gone away, things have definitely gotten better.
There are winners and losers, however. For example, brands like Dodge, Jeep, and RAM have some of the highest inventory levels. In contrast, you'll likely have a much tougher time finding the Toyota or Subaru that you want to buy. Your results may vary, so shop around with multiple car dealers.
In some cases, automakers are encouraging buyers to place a factory order. In other cases, people are putting down deposits on cars in transit. We're even seeing auto manufacturers offer ways to lock-in current interest rate deals. These price protection programs could help save you money on a car.
For example, the GM Incentive Confidence Program offers to pay the difference if rebates go down by the time your vehicle arrives. In a seller's market, there's also the potential to experience a dealer markup.