Best 4th of July Car Deals For 2023


Managing Editor

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Managing Editor - June 29, 2023

We're providing live updates on the best 4th of July car deals in 2023. Unlike in past years, Independence Day car buyers may experience higher prices due to an inventory shortage. Fortunately, we're seeing an unusual surge in discounts that could help save shoppers over $10,000 off MSRP on certain vehicles.

Here, you'll find insider info on 4th of July car sales for buying & leasing based on a mix of advertised incentives and hidden deals that you won't hear about anywhere else. So far, some of the best 4th of July car deals include 0% APR financing, a 10%-off-MSRP deal, and surprising EV deals before the holiday.

Updated on June 29th at 4:30 pm

Latest Updates:

$2,000 off Mazda CX-5
3.9% APR for 72 months on VW Atlas
Free Supercharging on Tesla Model 3
Up to $10,000 off Hyundai IONIQ 6
Up to $10,000 off Hyundai IONIQ 5
$2,000 off plus 0% APR on Ford F-150
$1,000 Trade-In Bonus On Ford Bronco Sport

Best 4th of July SUV Deals

Mazda CX-5 SUV in red paint color

Through July 5th, the 2023 Mazda CX-5 has an unusual rebate deal that could save you a good chunk of money. According to Mazda's website, the CX-5 now features a $1,500 Customer Cash incentive that can be stacked with a $500 loyalty discount for $2,000 in potential savings. But there's a catch.

The fine print says that the $1,500 CX-5 rebate deal is limited to the Premium trim only. What's more, the incentive is only available on SUVs that appear to have been affected by supply chain issues impacting the availability of the power liftgate and Bose stereo features.

We think this could limit your ability to take advantage of this deal. It's also worth knowing that Mazda incentives are regional and, so far, we're only seeing this deal in California. Your results may vary, so be sure to shop around. Check CX-5 Prices Near You »

Volkswagen Atlas red exterior SUV

VW's largest SUV features the best deal we've seen all year. Between June 26th and July 5th, all versions of the 2023 Volkswagen Atlas features 3.9% APR financing for up to 72 months. That makes it cheaper to finance than the Volkswagen Taos and the Tiguan, which both have an interest rate of 5.9%.

Given the fact that the average new car rate is around 7%, we consider this a solid deal on a 3-row SUV. Alternatively, the sleeker-looking Volkswagen Atlas Cross Sport has the exact same deal. There are no rebates or lease deals on either model, so financing may be the way to go. Check Atlas Prices Near You »

Hyundai IONIQ 5 EV in grey

There's never been a better time to buy a Hyundai IONIQ 5. That's because we've seen Hyundai cut prices twice this month alone. First, there's a $7,500 lease incentive. As of June 28th, there's also a $2,500 loyalty discount for returning Hyundai owners and immediate family. That's $10,000 in savings.

If you're buying an IONIQ 5, there are great deals, too. You can now choose between 0.99% APR financing and $5,000 in bonus cash. SE and SEL trims have the best deals, and we're seeing up to $7,500 in potential savings after the loyalty discount. Offers end on July 5th. Check IONIQ 5 Prices Near You »

2023 Ford Bronco Sport crossover grey exterior

On July 29th, all versions of the 2023 Ford Bronco Sport became eligible for $1,000 in Trade-In Assistance Bonus Cash. This is a regional deal we're only seeing so far in California. The incentive can be combined with other incentives for buying and leasing. At the moment, this is the only Bronco Sport rebate deal.

If you're looking to buy one, Ford Credit is also offering interest rates as low as 2.9% APR for 36 months. There's also a 48-month offer at 3.9% and a 60-month deal at 3.9%. Rates for longer loans are considerably higher at up to 8.9% for 84 months. Offer ends on July 5th. Check Bronco Sport Prices Near You »

Mazda CX-50 Meridian Edition SUV

Through June 30th, Mazda is offering the first 0% APR deal we've seen to date on the CX-50. However, what's odd is that the CX-50 financing deal is limited to loans just 36 months in length. What's more, Mazda is only offering the deal on the well-equipped CX-50 Turbo Meridian Edition. There's also a 60-month loan deal at 1.9%. If you aren't looking to buy the pricey SUV, expect a higher interest rate of 2.9% APR.

While Mazda deals do vary by region, we're seeing the new 0% financing promo in a variety of areas like Southern California, Georgia, Chicago, and more. We don't know yet if Mazda will extend the deal through July 4th, so stay tuned for possible updates. We think the odds are good that next month will see similar incentives. Check CX-50 Prices Near You »

Genesis GV60 EV

The Genesis GV60 offers a $3,750 purchase incentive through July 5th, one of the best deals we've seen to date. However, unlike a normal rebate, Hyundai is calling this a Retailer Choice incentive. As a result, we consider this a form of dealer cash that could translate to either savings for you or extra profit for the dealer.

Starting on June 15th, there's also a $500 Holiday Bonus Cash deal on the GV60. That's $4,250 in savings under ideal circumstances. Note that the Genesis GV60 doesn't qualify for a $7,500 federal tax credit since it's built overseas, though there may still be opportunities to save if you plan to lease rather than buy.

To get the best deal possible, shop around with multiple dealers. Just be aware that the initial rollout of the GV60 was extremely limited and that the all-electric SUV may be hard to find. Be sure to also ask your dealer about recent changes to the EV tax credit and how they may impact you. Check GV60 Prices Near You »

2023 Genesis GV80 crossover

Beginning on June 15th, all versions of the 2023 Genesis GV80 get $500 in Holiday Bonus Cash. If you play your cards right, you can actually save as much as $2,500 on the brand's largest luxury SUV through July 5th. Here's how.

First, there's a $1,500 Competitive Owner Coupon for those coming from a competitive brand. However, you can boost that to $2,000 if you or someone in your household owns an Acura MDX, Infiniti QX60, or Lexus RX. Check GV80 Prices Near You »

Toyota bZ4X crossover

Toyota has introduced its first discounts on the bZ4X. This 252-mile electric vehicle now offers a $2,500 financing incentive in select regions. You can even stack the discount with 3.99% APR financing for up to 48 months. In California, you can get a $2,000 Clean Vehicle Rebate as well for $4,500 in combined savings.

After looking at bZ4X deals in over half a dozen cities, we're only seeing this $2,500 incentive in California and New York. If you'd rather lease, it's important to know that Toyota isn't passing along a $7,500 commercial leasing incentive to consumers as a discount on bZ4X leases. Check bZ4X Prices Near You »

Jeep Wrangler SUV Off-Road

Jeep has introduced a rare rebate deal on the 2023 Wrangler. Through July 5th, the Wrangler Sahara features a $1,500 bonus cash deal in select states. The entry-level Wrangler Sport has a similar deal worth $1,000. The Wrangler has been a hot commodity with dealer markups, so we're surprised to see any sort of discount.

The catch is that Jeep is limiting the deal to so-called Federal Emissions States. This basically excludes CARB emissions states like California, Colorado, Maryland, New York, and more. Still, this does present a great opportunity to score a discount just about everywhere else. Check Wrangler Prices Near You »

Audi e-tron sportback

The 2023 Audi e-tron EV features a $10,000 discount off MSRP. According to a dealer incentive bulletin, this comes in the form of a Customer Credit part of the Summer of Audi sales event through July 31st. The best part is that the deal is available when buying or leasing and applies to both the e-tron SUV and sportback.

Having said that, electric vehicle rebates can save you even more money but may vary depending on where you live. Shoppers should be aware that Audi is rebranding the e-tron into the Q8 e-tron and that inventory may be very hard to find ahead of the Fourth of July holiday. Check e-tron Prices Near You »

2023 Ford Edge SUV

If you're looking for 0% financing, it doesn't get better than the Ford Edge. Through July 5th, the midsize 2-row SUV offers 0% APR for 60 months. Unlike most 0% financing deals, you can stack the deal with $1,500 in Ford bonus cash. Offers can vary depending on where you live and the example here is for California.

Prefer to lease? In the Golden State, we're seeing a $2,000 incentive that you can only get when leasing. Advertised deals on the 2023 Edge SEL start at just $429 a month. In some cases, you may find the Edge a better SUV to lease than the smaller Escape despite a big difference in MSRP. Check Edge Prices Near You »

2023 Volkswagen Tiguan crossover

Through July 5th, Volkswagen is offering lower interest rates on the 2023 Tiguan than just about every competitor. At 1.9% APR for 36 months, a new Tiguan may be cheaper to finance than both the Honda CR-V (3.9%) and Toyota RAV4 (3.99%). The downside is that this rate is limited to 3-year loans.

In contrast, VW's 5-year interest rate is 4.9% APR, with a 6-year option at 5.9%. If you're leasing, it may be useful to know that Tiguans are only about $30 per month more expensive to lease than the smaller Volkswagen Taos based on offers here in California. Check Tiguan Prices Near You »

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    Best 4th of July Car Deals

    Hyundai IONIQ 6

    Even though it's an all-new model, the Hyundai IONIQ 6 can be an absolute steal right now. Leasing one offers the most savings with a $7,500 discount you can't get when buying. Starting on June 28th, Hyundai owners can score an additional $2,500 in savings for a whopping $10,000 discount off the brand's newest EV.

    Buying an IONIQ 6 offers a rare chance to save, too. SE and SEL models have a $5,000 rebate that you can combine with the loyalty discount for $7,500 in savings. Although Hyundai is offering rates as low as 0.99% APR, you have to give up the $5,000 rebate to get it. Offers end on July 5th. Check IONIQ 6 Prices Near You »

    Tesla Model 3

    It's possible that the stars have aligned for Tesla Model 3 buyers. The company is offering inventory discounts on prebuilt EVs, and we're seeing price cuts worth up to $3,000 here in Southern California. Perhaps more importantly, all Model 3s — even the base trim — are now eligible for a $7,500 federal tax credit.

    In California, a $2,000 Clean Vehicle Rebate can bring your total savings to $12,500. While there have been reports of Model 3s for less than Toyota Camrys, we found the claims dubious for most buyers, though low-income households may be able to score the biggest savings.

    Between June 14th and June 30th, Tesla is also offering 3 months of free Supercharging. The incentive is only available on cars ordered and delivered between those dates. That's like buying a car and getting free gas for 3 months! Check Model 3 Prices Near You »

    Audi e-tron GT

    The Summer of Audi sale offers an incredible $12,500 Customer Credit on both the e-tron GT and RS e-tron GT. This is the brand's largest discount on any model, though you may not see it advertised. According to a dealer incentive bulletin, you can stack the incentive with financing and lease deals.

    2023 and 2024 model-year vehicles are eligible for the national promo through July 31st. Due to recent changes to the EV tax credit, we recommend speaking with your dealer to learn about every incentive you may qualify for. Check e-tron GT Prices Near You »

    Audi A8 sedan

    Through July 31st, the Audi Summer Celebration offers a whopping $10,000 Customer Credit on both the A8 and S8 sedans. What's more, even the latest 2023 to 2024 model-year vehicles are eligible for the deal. Based on our analysis, the $10,000 Audi discount can be used whether you're buying or leasing.

    Shoppers should be aware that the Audi A8 may be hard to find and factory orders may be recommended by dealers. This is one of the brand's largest discounts at the moment, so we suggest taking advantage of it while you can. You won't see a deal this good on a BMW 7-Series. Check A8 Prices Near You »

    2023 Mercedes-Benz S-Class

    To start the month, Mercedes is giving dealers a $3,000 incentive for selling the 2023 S-Class sedan. Both the S500 and S580 are eligible for the deal. According to a bulletin sent to dealerships, the Mercedes Incentive Bonus is available when buying or leasing. The problem is that the program is set to end on June 5th.

    We're not sure why that's the case, but we'll update this page in the event something changes. Since this appears to be a type of dealer cash incentive, your results may vary from one dealer to the next. If inventory is limited, be sure to ask your dealer about a factory order. Check S-Class Prices Near You »

    2023 Mercedes-Benz SL-Class

    The Mercedes SL has a $10,000 incentive this month, though there are some big limitations worth being aware of. First, a dealer incentive bulletin says that this is a Mercedes Incentive Bonus, which is typically treated as dealer cash. In other words, a dealer may pass on the incentive or keep it for itself.

    Second, the program is set to expire on June 5th, and we can't say for sure whether or not the deal will be extended through the 4th of July. Lastly, Mercedes is limiting the deal to the 2022 model year, and remaining inventory appears to be extremely hard to find. Check Mercedes SL Prices Near You »

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    Best 4th of July Truck Deals

    Ford F-150 truck in silver

    America's most popular pickup has the best deal we've seen in months. Between June 29th and July 5th, 2023 Ford F-150 buyers in California can get $1,000 in Trade-in Assistance Bonus Cash. The best part is that you can stack the incentive with a $1,000 financing incentive and rates as low as 0% APR for 36 months.

    That's $2,000 off MSRP plus 0% financing. The catch is that the $1,000 financing incentive is limited to the Ford F-150 XLT, and longer loans have much higher rates. For example, Ford's 72-month rate is as high as 5.9% APR, and there's even an 84-month option at 7.9%. Check F-150 Prices Near You »

    RAM 1500 DS truck

    The 2023 RAM 1500 Classic has a new 10%-off-MSRP deal ahead of the holiday. This 4th of July truck deal is the first of its kind in recent memory on the RAM 1500 Classic. While the Classic (also called the RAM 1500 DS) is an older design than the RAM 1500 (the RAM 1500 DT), this could be a good time to buy.

    The catch is that RAM's 10%-off deal is largely limited to Tradesman versions of the Regular, Quad, and Crew Cabs through July 5th. The only eligible style that's not a work truck is the SLT Warlock. On a $50,000 truck, we estimate this would equate to a $5,000 discount. Check RAM 1500 Classic Prices Near You »

    2022 RAM 1500

    RAM has extended a 10% discount on the RAM 1500 pickup for Independence Day. The rare deal was introduced for Memorial Day and offers the potential to save big on certain configurations. Based on our analysis, this national discount deal is available on V6-equipped Big Horn and Lonestar Crew Cab trucks.

    On a $60,000 pickup, this can translate to $6,000 off MSRP. What's more, we've seen dealers advertise their own discounts as well. As a result, there's a very real possibility that you may be able to save over $10,000 on a new RAM 1500. Offers are set to end on July 5th. Check RAM 1500 Prices Near You »

    Jeep Gladiator truck

    On June 1st, Jeep began offering a $3,000 national rebate deal on all 2023 Gladiator trucks. However, there are regional discounts that can boost your savings even further. In California, you can get an additional $1,000 off the Gladiator Sport for a total of $4,000 off MSRP.

    In the past, the best Gladiator deals were often limited to the Overland trim. Now, you can score a solid discount on a wider range of Gladiator trucks. Interestingly, our analysis found that high residual values now make the Gladiator cheaper to lease than a Wrangler. Check Gladiator Prices Near You »

    2023 Nissan Titan

    Through July 5th, Nissan is offering 0% APR financing for 60 months on the 2023 Titan. The catch is that the deal is limited to Crew Cab versions of the SV, PRO-4X, and Platinum trims. What's more, Nissan is offering a bonus for financing through its lending arm in the form of $1,000 NMAC Cash.

    There's also a $1,500 loyalty discount for returning Nissan and Infiniti owners and lessees. That's $2,500 in savings that can be stacked with 0% financing on both the Titan and Titan XD. It'll be tough to top this when it comes to truck deals for Independence Day this year. Check Titan Prices Near You »

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    4th Of July Sales By Car Brand

    We're putting together a roundup of all 4th of July car sales by brand.

    Here's what we have so far:

    Ford 4th Of July Car Sale

    Between June 29th and July 5th, Ford is offering $1,000 Trade-In Assistance Bonus Cash on the following models in California.

    Ford incentives can vary by region, so be sure to check with your local dealer on what's available near you.

    As a Ford bonus cash incentive, you can combine the offer with other deals for buying and leasing.

    Ford's best interest rates start at 0% APR, and we're also seeing solid Ford lease deals as well when factoring in the brand's latest discounts.

    Explore Ford Models

    Genesis 4th Of July Car Sale

    Between June 15th and July 5th, Genesis is offering a $500 Holiday Bonus Cash incentive on just about every vehicle in its lineup.

    The best part is that the promo even includes the 2024 Genesis GV80 which just arrived on dealer lots.

    Explore Genesis Models

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    When Do 4th Of July Car Sales Start?

    Fourth of July car sales typically start several weeks before the holiday, though some may not be announced until the Friday before. We're also seeing month-long deals as some automakers launch their summer sales promotions. For example, Mercedes is offering $10,000 off MSRP on select models through July 5th.

    While it's true that an inventory shortage has made it harder to get a deal, prices are improving for some brands. In one of the most extreme cases, RAM has been offering 10% off MSRP on the RAM 1500 since Memorial Day. Now that the deal has been extended through July 5th, we think it's a pretty good time to buy.

    2023 Hyundai Palisade crossover

    Having said that, not all car brands offer 4th of July car sales. Toyota and Subaru have some of the hardest cars to find and rarely offer deals around holidays even under normal circumstances. Even though Kia used to reliably offer 4th of July incentives, the inventory shortage has caused many buyers to MSRP or more.

    Some brands offer military discount programs that you can stack with other incentives. If you happen to be eligible for military incentives, this could provide a much-needed boost in savings. Other discounts are available, too. For example, Honda offers a $500 college grad discount when financing or leasing a new vehicle.

    New incentives usually come out at the start of the month. In June, that was on June 1st. In July 2023, it will be on July 1st or July 6th, depending on the car brand. Check the offer expiration dates carefully — there may be no guarantee that deals will get better. In many cases, they may even get worse!

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    Is July 4 A Good Time To Buy A Car?

    Normally, we'd say the 4th of July is a good time to buy a car. Although incentives are down across the industry, the fact is that you can still get 0% financing deals and there are cars with big rebates. For instance, the Toyota Mirai offers a combination of 0% APR for 72 months plus a $30,000 rebate. Yup, you read that right.

    Depending on what car you're buying, you may need to wait. This could entail placing a reservation with a dealer or placing a factory order. Not all car brands take orders, so be sure to ask what your options are. In many cases, auto manufacturers are offering new car price protection programs until the car you want comes in.

    Jeep Wrangler SUV

    Based on our analysis, July Fourth in 2023 is shaping up to be a better time to buy than Memorial Day. That's because we saw a lot fewer discounts last month. If you can afford to wait, we think it's worth knowing that brands like Ford and Lincoln introduce trade-in assistance cash worth up to $1,000 closer to holidays.

    Jeep is offering a $1,500 Wrangler rebate in some regions, a rare incentive on a popular model. Even the HUMMER EV is $7,000 cheaper to lease than last month. We're seeing other ev deals for July Fourth, too. Toyota's bZ4X just got a $50 per month price cut, and the new Nissan Ariya is cheaper to lease than a Tesla.

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    , Managing Editor

    As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

    Follow On: Twitter

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