Best Labor Day Car Sales For 2023


Senior Pricing Analyst

Alex has been writing about car buying and leasing for over a decade. Originally from San Francisco, Alex has a degree in History from the University of California, Santa Barbara, and has been a lifelong lover of cars. Alex’s work has been featured in publications such as Forbes, The Wall Street Journal, Motor Trend, and more.

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, Senior Pricing Analyst - August 31, 2023

Below you'll find live updates on the best Labor Day car sales in 2023. New car buyers can benefit from a rise in incentives from many popular brands. The best Labor Day car deals this year involve rebates worth over $15,000 and financing incentives that can beat interest rates from your local banks and credit unions.

Here, you'll find insider info on Labor Day car sales for buying & leasing based on advertised incentives and hidden deals that you won't hear about anywhere else. Expect to see new deals introduced in the weeks leading up to the holiday on September 4th, including cheaper lease payments, holiday bonuses, and more.

Updated on August 31st at 3:28 pm

Best Labor Day SUV Deals

Ford Mustang Mach-E red paint exterior

Between August 31st and September 14th, Ford Mustang Mach-E buyers can score 0% financing for up to 60 months. Based on our records, this is the best Mach-E financing incentive we've ever seen and represents a big price cut compared to the previous interest rate of 1.9% APR.

On a $50,000 EV, we estimate that the rate cut translates to a nearly $2,500 price cut. The lower rate of 0% can also get you a lower monthly payment than before. But you may want to hurry. According to a Ford dealer incentive bulletin, the rate will go back up to 1.9% on September 15th.

But that's not all. Between August 25th and September 4th, all versions of the Mach-E are eligible for $1,000 in Trade-In Assistance Bonus Cash in California. If you're planning to trade in an existing vehicle, this could be a deal worth taking advantage of. Check Mach-E Prices Near You »

Jeep Compass crossover

On August 29th, Jeep increased its discount on the 2023 Compass to 15% off MSRP. Previously, it was worth 10% off. Based on the latest offer available through September 5th, we estimate that this could translate to as much as $6,600 off MSRP on a fully loaded Compass Latitude 4x4.

Jeep's deal varies by region and may favor certain styles over others. For example, the entry-level Compass Sport is excluded from the deal. Here in California, the deal happens to be limited to the Latitude 4x4. As a result, upgrading could be a smart move. Check Compass Prices Near You »

Volkswagen Taos crossover red paint color

Volkswagen's most affordable SUV just became a better deal. On August 29th, Volkswagen Taos interest rates were lowered to 3.9% APR for 72 months (previously 5.9%). On a $25,000 vehicle, we estimate that this can effectively lower your total cost by almost $1,700.

It can also potentially lower the payment below $400 per month before taxes & fees. Having said that, VW Taos lease prices remain unchanged for the time being with a starting price of $329 per month based on offers on the West Coast. Check Taos Prices Near You »

Volkswagen Tiguan crossover white exterior paint color

On August 29th, Volkswagen cut Tiguan financing rates from 5.9% APR for 72 months down to 3.9%. On a $30,000 SUV, we estimate that this translates to a $2,000 price cut on the cost of a 6-year loan. What's more, this could help lower your monthly payment, too.

While there appears to be no advantage for lessees, now could be a good time to buy. After all, with financing rates averaging as much as 9% APR, the latest deal may seem like an outright bargain. The offer ends on September 5th. Check Tiguan Prices Near You »

Ford Bronco Sport in grey

On August 25th, Ford introduced $1,000 in Trade-In Assistance Bonus Cash on the 2023 Bronco Sport in California. Previously, there was no rebate whatsoever. The best part is that you can combine the deal with financing rates starting at 1.9% APR for 36 months through Ford Credit.

Looking to lease? Ford's lease in the Golden State on the Big Bend trim starts at $389 for 36 months with $3,289 due at signing. Although the Trade-In Assistance deal is included in the price, we still consider this an expensive SUV to lease. Check Bronco Sport Prices Near You »

Ford Edge ST crossover blue paint exterior

The Ford Edge has a deal you won't find on any competitor. Through September 4th, buyers in California can score 0% APR financing for up to 60 months through Ford Credit. What's more, Ford is offering $1,500 in Bonus Cash plus an additional $1,500 in Trade-In Assistance through Labor Day.

On August 25th, Ford tripled the Trade-In Assistance from $500 to $1,500. You can now combine as much as $3,000 in savings with 0% financing. That's one of the deepest discounts we've seen on this SUV in quite some time. All trims are eligible for the deal. Check Edge Prices Near You »

2024 Mazda CX-90 white paint exterior on road

On August 18th, Mazda began offering $1,000 Customer APR Cash on the all-new CX-90 crossover. However, this is a regional deal only available on the Preferred Plus trim in the state of Texas. If we learn about similar deals elsewhere, we will be sure to update this page accordingly in the days ahead.

Customer APR Cash is a rebate that requires you to finance through Mazda Financial. It's not a lease incentive, and the fact that the offer is limited to just a single trim could be a dealbreaker for some shoppers. According to a bulletin sent to dealers, the new offer is set to expire on October 2nd, 2023.

As we've reported previously, the CX-90 Plug-In Hybrid can be cheaper to lease than the gas CX-90 because of a big difference in incentives. If you aren't looking to buy your vehicle and just want the best deal possible, the CX-90 PHEV could be a great choice right now. Check CX-90 Prices Near You »

Jeep Wrangler Unlimited on road

Jeep is offering Employee Pricing For All on the iconic Wrangler. However, our analysis found that this is a regional deal limited to areas of the Southwest like Arizona and New Mexico. Starting on August 11th, the deal expanded beyond the 2023 Wrangler Sport to include the 4-door Sahara and all 2-door trims.

Our records indicate that Jeep Employee Pricing is equivalent to 5% under invoice plus a $200 program fee. If you happen to live in the Southwest and are looking to buy a Wrangler without having to haggle, this could be a good deal. We're seeing a similar deal on Jeep Gladiator trucks through Labor Day as well.

Shoppers should be aware that the Wrangler Employee Pricing For All deal is available when buying or leasing and can be combined with most other incentives. Through September 5th, Chrysler Capital is also offering No Payments For 90 Days. Check Wrangler Prices Near You »

Kia EV6 drifting on a track

Kia is offering a $7,500 lease incentive through September 5th on all versions of the EV6. However, you may be able to score as much as a $9,500 discount on the high-performance EV6 GT by taking advantage of a $1,000 loyalty discount for current customers, plus a $1,000 bonus that you can only get on the GT.

At $9,500 off MSRP, this is the biggest discount we've seen to date on the EV6 GT. Shoppers should be aware that Kia's advertised lease on the EV6 Wind got a $30 price cut this month. The EV6 now has the same lease price as the Hyundai IONIQ 5, so compare your choices carefully. Check EV6 Prices Near You »

FIAT 500x crossover

Looking for a different kind of SUV? The Fiat 500X has one of the best deals on a crossover this month with 0% financing for 72 months through Chrysler Capital. Interestingly, that's way better than the 5.9% interest rate that Jeep is offering on the Renegade this month.

On a $30,000 car, we estimate that this difference in interest rates could save buyers nearly $5,700 when buying the 500X over the Renegade. This is a regional deal available at Fiat dealerships in the Southwest through September 5th. Check 500X Prices Near You »

Hyundai IONIQ 5 EV in silver

Hyundai is continuing to offer killer deals on the IONIQ 5. Through September 5th, all styles feature a $7,500 lease credit. What's more, current Hyundai owners can stack the incentive with a $2,500 loyalty discount for $10,000 in savings. IONIQ 5 lease prices currently start at just $399 per month in most parts of the country.

If you're looking to buy rather than lease, there's a hidden quirk to IONIQ 5 EV deals on the West Coast. While SE and SEL styles feature a $5,000 purchase incentive, the all-wheel-drive SEL has a larger $7,500 discount. This may be due to an oversupply in states like California. Check IONIQ 5 Prices Near You »

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    Best Labor Day Car Deals

    Ford Mustang Coupe

    On August 11th, Ford doubled its discount on the high-powered 2023 Mustang GT to $2,000 in over a dozen regions. That's twice the discount you'll find on the less-potent Mustang EcoBoost. Deals on the V8 Mustang are very rare since it's typically excluded from incentives. We're seeing the deal in Atlanta, Boston, Chicago, Denver, Detroit, Los Angeles, New York, Orlando, San Francisco, and more.

    On August 25th, Ford began offering $1,000 in Trade-In Assistance Bonus Cash on both the GT and EcoBoost in California. You can now save up to $3,000 on the Mustang GT, one of the best discounts we've seen to date. Even better, these deals can be combined with interest rates as low as 1.9% APR for 36 months through Ford Credit. Check Mustang Prices Near You »

    Audi e-tron GT coupe

    One of Audi's most expensive EVs happens to have one of the brand's biggest discounts. Through August 31st, the high-performance RS e-tron GT features a $10,000 National Customer Credit when buying or leasing. Even the regular e-tron GT coupe has a $7,500 incentive that could result in a huge price cut.

    But that's not all. As of August 1st, Audi partnered with the Costco Auto Program to offer an additional $5,000 discount to customers who've been a Costco member since July 31st. Since you can stack these incentives, this could result in a whopping $15,000 discount off MSRP. Check e-tron GT Prices Near You »

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    Best Labor Day Truck Deals

    Ford F-150 pickup truck off-road

    Between August 18th and September 5th, Ford is offering $1,000 Retail Trade Assist on select 2023-model-year F-150 trucks. This is a regional offer that may vary depending on the configuration. You can combine the trade-in assistance with 0% APR financing for 36 months.

    In Phoenix, the offer is available on XL, Lariat, Limited, and Platinum SuperCrew trucks, as well as the XL Regular Cab and XL/Lariat Super Cabs. Tremor and Raptor models are excluded. The offer is set to expire on September 4th. Check F-150 Prices Near You »

    Ford F-150 Lightning

    Through September 4th, Ford Credit is offering a $2,250 national lease incentive on the F-150 Lightning XLT with Extended Range Battery. This may be the biggest F-150 Lightning discount that we've ever seen. If you're looking for something more luxurious, the F-150 Lightning Platinum has a $750 incentive.

    Having said that, buying the Ford Lightning may present a better value. The truck remains eligible for a $7,500 federal tax credit. What's more, Ford is offering 1.9% APR financing for 36 months in most states, plus $500 in Low APR Bonus Cash as well as $500 in trade-in assistance cash in places like California.

    In the Golden State, you can also score a $2,000 Clean Vehicle Rebate. Altogether, that's $10,500 in potential savings plus low-interest financing. After Ford cut F-150 Lightning prices last month, the all-electric truck could be an even better deal than you think. Check F-150 Lightning Prices Near You »

    Jeep Gladiator Rubicon off-road driving

    Jeep extended a Gladiator Employee-Pricing-For-All deal through September 5th. We consider this one of the best discounts you can get. On a well-equipped Gladiator High Altitude, Jeep says this can translate to a $5,507 discount off MSRP. For a limited time, Chrysler Capital is also offering No Payments For 90 Days.

    Jeep's Gladiator Employee Pricing deal rolled out in July and offers a way to pay 5% under invoice in exchange for a $200 program fee. Head-turning deals like these have been virtually non-existent, which is why this may be a deal worth getting excited about if you're a Jeep lover. Check Gladiator Prices Near You »

    Chevy Silverado truck off-road

    Chevy is heavily discounting the Silverado TurboMax this month. Through September 5th, Crew Cabs are eligible for as much as $6,100 off MSRP based on $1,600 in Customer Cash, $2,000 in Chevy Bonus Cash, and $2,500 in trade-in assistance. Based on our analysis, that's a 44% boost in savings over last month.

    Alternatively, you can give up the $1,600 rebate in favor of interest rates as low as 1.9% APR. That's GM Financial's 36-month rate, but there are also solid deals for 48 and 60-month terms as well at 2.9% APR and 3.9%, respectively. Dealer discounts could be better than you think. Check Silverado Prices Near You »

    RAM 1500 crew cab pickup

    Stellantis is continuing to offer crazy discounts on the RAM 1500. Through September 5th, enjoy 10% off MSRP on the 2023 RAM 1500 Laramie, Longhorn, and Limited Crew Cabs. In the case of a loaded RAM 1500 Limited, we estimate that this can translate to over $7,000 in savings.

    But that's not all. Dealers can also discount the RAM 1500, and we've seen cases in which stacking the 10%-off deal with dealer discounts can result in over $10,000 off MSRP. The amount you save will depend on your truck's configuration. Check RAM 1500 Prices Near You »

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    Is Labor Day A Good Time To Buy A Car?

    Traditionally, Labor Day has been a good time to buy a car as carmakers make way for the incoming model year. This can involve incentives like lower interest rates, bigger rebates, and holiday bonuses for both buying and leasing. In some cases, we've even seen big "percentage off MSRP" deals from brands like Jeep.

    In recent years, cars have been harder to find because of a chip shortage. Things have gotten better, but we're still not seeing deals anywhere near as good as we did in the past. Before the pandemic, our records indicate that Toyota offered up to $3,000 off MSRP on the Highlander. Good luck finding a deal that good now.

    In addition to interest rate hikes and fewer cars, shoppers may have to contend with dealer markups. While there can be ways to avoid a markup, shoppers may not have as much leverage as they did in the past. What's more, the sell-down period for the outgoing model year has become considerably shorter than before.

    Toyota Highlander SUV

    Back in 2019, you could lease a new Toyota Corolla around Labor Day for as little as $199 per month with $1,999 due at signing. Now, Toyota's advertised lease on the Corolla is a whopping $299 per month with $2,999 at signing. That's a massive price difference for anyone coming off of a new car lease since then.

    Having said that, some brands reliably offer deals. Hyundai, Jeep, Dodge, Chrysler, and Volvo often introduce holiday bonuses that can save you extra money. These incentives typically range from $500 to $1,000. Earlier this year, Jeep had a Grand Cherokee deal worth up to $16,000 off MSRP for Memorial Day.

    Labor Day Car Sales By Brand

    Please see below for a list of what know about Labor Day car sales for major brands.

    Ford Labor Day Car Sale

    2023 Ford Ranger pickup truck silver paint exterior color

    Ford is offering $1,000 in Trade-In Assistance Bonus Cash on a slew of 2023 models. However, deals vary depending on where you live, and the best incentives appear to be on the West Coast. Ford financing rates start at 0% APR for 36 months in the case of the popular F-150 pickup truck.

    Ford lease prices currently start at $389 per month on the 2023 Ranger XLT SuperCrew. Alternatively, the all-electric Mustang Mach-E has rock-bottom lease rates through Labor Day. If you're looking to buy, the Ford Lightning remains eligible for 1.9% APR financing and up to a $7,500 tax credit.

    Explore Ford Models

    Honda Labor Day Car Sale

    Honda CR-V hybrid blue exterior paint color

    Honda hasn't announced a Labor Day car sale, and the prices you see now are the same as the ones Honda had earlier in August. We wouldn't count on Honda introducing any spectacular rebates or financing deals. The brand simply doesn't offer the same level of discounts as some of its competitors.

    Most Honda financing rates start at 2.9% APR for 48 months on models like the 2023 Accord in some parts of the country. If you're looking to lease, current Honda lessees may be eligible for up to a $1,000 lease loyalty discount. We're already seeing 2024 Honda deals, including promotional lease prices.

    Honda lease prices start at just $249 per month in the case of the 2024 HR-V. Without the loyalty discount, expect to pay about $10 per month more on a lease. The 2023 Honda Ridgeline may be a hidden deal with 0.9% financing for 36 months plus $1,250 off MSRP when coming from a competitive vehicle.

    Explore Honda Models

    Hyundai Labor Day Car Sale

    Hyundai IONIQ 6 silver paint exterior color

    Hyundai hasn't announced a Labor Day sale and current offers end on September 5th. Hyundai's best deals are on its EVs with a $5,000 rebate on both the IONIQ 5 and IONIQ 6. On the West Coast, you'll find an even larger $7,500 purchase rebate on the IONIQ 5 SEL with all-wheel drive.

    Hyundai also has a loyalty discount that could help you save as much as $10,000 on the aforementioned IONIQ 5 SEL. Hyundai's EV leases have never been cheaper, with the IONIQ 6 now starting at just $349 per month. Hyundai PHEV prices were recently cut by up to $100 per month.

    Explore Hyundai Models

    Chevy Labor Day Sale

    2024 Chevy Trax SUV

    Chevy hasn't announced a Labor Day car sale, and current deals are set to end on September 5th. Although it's possible that Chevy may offer a holiday bonus on select models, we think it's highly unlikely at this stage. Unfortunately, Chevy car deals have been on the conservative side in recent months.

    Chevy interest rates start at 1.9% APR for 36 months on vehicles like the Trailblazer, Equinox, Blazer, and Traverse. On vehicles like the Chevy Tahoe, however, expect to find interest rates from 6.69% APR. Chevy lease prices start at just $249 per month in the case of the redesigned 2024 Trax.

    As we reported recently, the 2024 Chevy Blazer EV is due to arrive this fall and may be expensive to lease. Even though 2024 Chevy EVs qualify for a full $7,500 tax credit, our analysis found that GM may actually be planning to keep the tax credit on Blazer EV leases when it arrives at dealers.

    Explore Chevy Models

    Jeep Labor Day Car Sale

    Jeep Wrangler 4xe plug-in hybrid

    Jeep's Labor Day sale looks a lot like the deals you could get earlier in August. The best deals are on the Jeep Gladiator with an Employee Pricing For All deal that the brand now says could save you as much as $6,453 off the price of the Rubicon model.

    Alternatively, Jeep is heavily promoting deals on its 4xe lineup of plug-in hybrids in many states. For example, the Wrangler 4xe now features a double-digit discount when leasing that can bring the vehicle's cost down to just $369 per month in California.

    In many parts of the country, the Jeep Compass has deals that you simply won't find on competing vehicles. Rather than a traditional rebate, Jeep is offering a flat 10% to 15% discount off MSRP, though the deal is limited to a handful of configurations.

    Explore Jeep Models

    Lexus Labor Day Car Sale

    Lexus RX

    Lexus hasn't announced a Labor Day sale yet for 2023, and we're not sure if they will. Lexus financing rates currently start at 3.99% for 48 months on the redesigned RX crossover. As before, a surge in discounts resulted in a whopping $10,000 lease incentive on the all-electric Lexus RZ in parts of the U.S.

    Lexus is taking advantage of a loophole to claim a tax credit on plug-ins that are leased. In the case of the NX Plug-In Hybrid, that resulted in a $7,500 price cut on leases. If you're a current Lexus lessee, you may qualify for a payment waiver for up to 6 months to help get you behind the wheel of a new Lexus now.

    Explore Lexus Models

    Nissan Labor Day Car Sale

    Nissan Murano SUV

    Nissan is offering the same deals it was earlier this month. That means financing rates as low as 0% APR for 36 months on the 2023 Nissan Rogue, plus an additional $500 off MSRP when choosing an SL or Platinum trim. Alternatively, the Nissan Murano has 0% financing plus up to $750 off select styles.

    The Nissan Titan has one of the best 0% financing deals on a truck with no interest for 60 months. Nissan is also offering a $1,000 bonus for everyone, plus an extra $2,500 off MSRP with the brand's loyalty discount. Nissan lease prices start at just $339 per month in the case of the all-electric LEAF this month.

    Explore Nissan Models

    Subaru Labor Day Car Sale

    Subaru Crosstrek Wilderness geyser blue exterior paint color

    Subaru doesn't offer holiday deals, and we expect Labor Day 2023 to be no exception. Subaru incentives tend to be fairly conservative, though we've seen a surge in deals on the slow-selling Solterra EV. You can now choose from 0.9% APR financing for up to 48 months or a Solterra lease from $399 per month.

    Just about every other Subaru has a higher rate of 3.9%, though we still consider that a pretty good deal in today's market. Fortunately, there are 2024 Subaru deals to be had. For example, the redesigned 2024 Subaru Crosstrek is now being advertised at $299 for 36 months with $2,549 at signing for the base trim.

    Explore Subaru Models

    Toyota Labor Day Car Sale

    Toyota RAV5 crossover silver paint color exterior

    Toyota hasn't announced a Labor Day car sale yet in 2023, and we're not sure if the brand will even do so. Toyota inventory remains extremely limited and we think it's unlikely that the brand will have Labor Day car deals. In the past, holiday deals involved $500 to $1,000 in bonus cash on select models.

    In many cases, you may see no advantage in buying a Toyota for Labor Day. Having said that, there are already deals if you know where to look. For example, the 2024 Toyota Corolla already has a $750 discount when taking out a loan and the 2023 Toyota RAV4 has interest rates as low as 3.9% APR.

    Explore Toyota Models

    Volkswagen Labor Day Car Sale

    Volkswagen ID.4 blue paint exterior color

    VW incentives have been extremely conservative amid an inventory shortage. You won't find 0% financing deals like we saw in the past, and $0-down lease deals don't always offer the best value. Ahead of Labor Day, VW cut interest rates on the Taos and Tiguan, but no other model has an advantage for the holiday.

    Both the Atlas and Atlas Cross Sport also feature 3.9% APR for 72 months. To put that into perspective, the best deal on a Honda Pilot is 5.9% for 72 months. As we reported recently, Volkswagen ID.4 lease prices were cut to just $319 per month thanks to $8,500 in savings you can only get when leasing the brand's EV.

    Explore Volkswagen Models

    Volvo Labor Day Car Sale

    Volvo XC90 SUV white paint exterior color

    Volvo typically offers a holiday bonus worth anywhere between $500 and $1,000 before major holidays. We're not seeing this deal just yet, but that could change in the days ahead. For now, Volvo's deals are actually identical to the offers that you could get earlier this month.

    Volvo's interest rates start at 4.99% APR for 72 months on the XC90, though promotions can vary by model. Volvo's plug-ins and EVs are the best deals right now as leases for vehicles like the XC90 Plug-In Hybrid feature a $7,500 rebate that you can't get when buying.

    Explore Volvo Models

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    , Senior Pricing Analyst

    Alex has been writing about car buying and leasing for over a decade. Originally from San Francisco, Alex has a degree in History from the University of California, Santa Barbara, and has been a lifelong lover of cars. Alex’s work has been featured in publications such as Forbes, The Wall Street Journal, Motor Trend, and more.

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