Best Labor Day New Car Deals for 2017

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - August 21, 2017

See the latest offers, updated Friday 9/01

Labor Day is nearly here and automakers have begun rolling out special offers. Whether it's a cheaper lease, a better financing rate or extra cashback, expect to see a nice array of new car deals in time for the holiday on September 4.

Even though automakers love to say it's always a good time to buy, the fact is that's not always the case. Labor Day can offer advantages like an extra $1,750 off and cheap leases from $129/month, but you'll need to know where to look.

We analyze hundreds of offers and will tell you the difference between actual deals and ones you could probably get any day of the month. Knowing the difference could save you serious time and money.

We'll be updating this page continuously with the latest deals as they're announced. Be sure to make this your home base for finding out about the latest offers on cars, SUVs, trucks and more from all your favorite brands.

Offers listed here are available nationally unless noted otherwise.

Please check back for updates.

Updated 8:25 pm Friday, September 1

Ford Labor Day Deals Updated 9/01!

2017 Ford Escape

Like clockwork, Ford has introduced a handful of Sign & Drive leases here in California. Between September 1 and 5, both the Fusion and Escape SE are available from just $199 for 36 months with $0 due at signing.

For reference, last month's best offer on the Fusion was $219 with $2,719 at signing. In the case of the Escape, it was $229 with $2,779 at signing. This makes for a huge advantage in buying before Labor Day.

As before, Ford is offering 0% APR for 72 months plus $1,000 trade-in cash on the Focus, Focus Electric, Mustang and F-150. 10 models are now eligible, including the Fusion, Fusion Hybrid, Fusion Energi, Escape, Flex and Explorer.

That said, you may save more by taking a rebate. The Focus features up to $4,000, while the Escape gets $3,500. Even the 7-passenger Explorer is eligible for a total of $3,300 when opting for one with the 2.3-liter EcoBoost engine.

Offers from Ford are regional and these reflect deals available in California. Most expire September 5. Shop Ford models »

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Chevy Labor Day Deals Added 9/01!

Chevrolet Bolt EV

At long last, Chevy has unveiled actual Labor Day deals. Through September 11, you can now get a $1,000 bonus in addition to other offers on any of the following 2017 models: Camaro, Equinox, Traverse, Colorado and Silverado. The 2018 Equinox is eligible for $500.

Or, choose 20% off MSRP or 0% APR for 72 months on any of the following 2017 models: Spark LS, Sonic LS or Impala LT. For a limited time, all 2017 Tahoes and Suburbans are eligible for 0% APR for 72 months.

One bizarre new offer slated to expire September 5 is the all-new Bolt EV at $299 for 36 months with just $224 due at signing. This factors a $500 competitive bonus, 12k yearly mileage plus a new first payment waiver for those in CA, CT, MA, MD, ME, NH, NJ, NY, OR, RI and CT.

These are national offers unless noted otherwise. Shop Chevy models »

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VW Labor Day Deals Updated 8/28!

2017 Volkswagen GTI

Starting August 22, VW is offering a $500 bonus on top of all other offers on the 2017 Jetta, Golf, GTI and Passat. Both the Jetta and Passat now feature $1,500 cash on top of 0% APR for 60 months.

The Jetta continues to be one of the cheapest leases at just $129/month here in California. Even better, recent graduates can get a $500 College Grad Rebate for extra savings.

VW uses unadvertised incentives to help dealers discount prices. These are particularly strong on the Golf family right now. In the case of the GTI, we think it's entirely possible to see discounts worth up to $3,000.

Current offers have been extended from August 31 to September 5. No additional offers are expected before Labor Day. Shop VW models »

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Chrysler/Dodge/Jeep/RAM Labor Day Deals Updated 8/29!

2017 Dodge Charger

Beginning August 22, FCA is offering up to a $1,750 Labor Day Bonus on select 2017 inventory. Unfortunately, this is merely a renamed version of deals you could get earlier this month. With the exception of Jeep, there's no actual advantage.

Chrysler: Extra $500 off Pacificas. Now up to $3,000 off when trading in a vehicle. Explore brand »

Dodge: Extra $1,750 off Chargers, $1,250 off Challengers. Now up to $3,250 off Chargers. Explore brand »

Jeep: Extra $1,000 off the New Compass, $500 off the Patriot, Renegade, Cherokee and Grand Cherokee. These are basically the only actual deals, like $3,000 off the New Compass when trading in a vehicle. Explore brand »

RAM: Extra $1,000 off 1500 with HEMI V8, $750 off 2500, 3500. Now up to $5,250 off the RAM Rebel. Explore brand »

FIAT: Up to an extra $1,250 off 500X Lounge & Trekking, $500 off the 124 Spider. Now up to $2,000 off the 124 Spider. Explore brand »

Offers listed here are regional and mainly apply to California. Deals end September 5.

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Toyota Labor Day Deals Updated 8/24!

2017 Toyota Tacoma

Starting August 22, Toyota has begun offering Labor Day deals in select regions. Here are the most notable changes.

San Francisco: Prius Prime now eligible for 0% APR for 60 months (down from 0.9%). RAV4 Hybrid now eligible for 0% APR for 72 (down from 0.9%).

Chicago: Tacoma now eligible for 1.9% APR for 60 months, the first time we've seen a promotional rate on this model. Note that TRD Pro versions are excluded.

Central Atlantic (Virginia, D.C., etc.): $500 Bonus added on RAV4 and RAV4 Hybrid, now up to $3,000 available on either. Tacoma now eligible for 1.9% APR for 60 months.

Los Angeles, Kansas City: Tacoma eligible for 1.9% APR for 60 months.

Offers end September 5. Please check back for updates. Shop Toyota models »

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Mazda Labor Day Deals Updated 8/24!

2017 Mazda Mazda3

From August 25, shoppers in Gulf States like Texas can get a $500 Labor Day Bonus on the Mazda3, CX-3 and 2017 CX-9. With the 2017 Mazda3, expect to see 0% APR financing for 60 months plus $1,500 cash plus No Payments for 90 Days.

From August 28, Midwest areas like Chicago get a $500 Labor Day Bonus on the 2017 Mazda3 and all versions of the CX-3. On a Mazda3, expect to see as much as $2,500 factory cash.

As usual, Mazda owners can get a $500 loyalty discount. You don't have to trade-in your current car and the deal can be transferred to members living in the same household.

Offers expire September 5. Check back for updates. Shop Mazda models »

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Hyundai Labor Day Deals Added 9/01!

Hyundai Elantra

Beginning September 1, Hyundai is offering a $500 Sales Event Bonus on the 2018 Elantra, 2018 Sonata, 2018 Santa Fe Sport, 2017 Santa Fe Sport and 2017 Elantra Limited.

You can now get up to $4,250 off the well-equipped Elantra Limited, making it potentially a less-expensive choice compared to the cheaper styles.

Or, enjoy as much as $5,000 off the 2017 Santa Fe Sport when choosing one with the 2.4-liter engine and Tech Package. This all assumes you take advantage of a $750 bonus when financing at normal rates.

Current offers expire September 5. Shop Hyundai models »

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Kia Labor Day Deals Updated 9/01!

2017 Kia Forte

Starting September 1, Kia is offering a $500 bonus on the 2018 Optima and 2018 Sorento. We're disappointed. For past holidays, more models were eligible such as the Forte and Soul.

Last year's models are still the best deals. The 2017 Optima features 0% APR for 66 months with a $1,000 bonus. At $139/month, the 2017 Forte continues to be one of the cheapest leases on any car.

Alternatively, Kia debuted something called a "standard finance bonus" in mid-August. In exchange for giving up rebates and low APR, you can now get a larger bonus for financing at non-promotional rates. In the case of the Soul, there's now $2,500 in cash (vs. just $1,500 with the normal rebate).

Current offers expire September 5. Shop Kia models »

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Nissan Labor Day Deals Updated 8/29!

2017 Nissan Rogue

Unfortunately, Nissan still hasn't announced any additional Labor Day offers. That said, the automaker already offers an array of deals involving cashback, low APR financing as well as lease deals.

Offers on the 2017 Rogue continue to impress with up to $2,500 cash when financing. Similarly, the 2017 Altima features up to $4,000 off when choosing an SR or SL model.

Offers from Nissan vary by region, and the deals mentioned above can be found in Los Angeles through September 5. Please check back for updates. Shop Nissan models »

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Honda Labor Day Deals

2017 Honda Civic

Honda doesn't typically offer holiday specials. Instead, we sometimes see discounted financing rates and cheaper lease payments. So far, there isn't any evidence of deals that are any better than earlier this month.

The 2017 Civic continues to feature the same lease introduced for July Fourth starting at just $169 month. It may not be the cheapest, but it's the best deal we've seen to date.

Considering a 2017 Accord? You may want to wait. Honda will be introducing the 2018 Accord this fall, and you can bet dealers will be willing to offer deep discounts on last year's car. Shop Honda models »

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Labor Day Used Car Deals

Honda CR-V

Honda is leading the way with a special offer for Labor Day on select certified pre-owned Accords and CR-Vs beginning August 18. When choosing a 2012 or later CPO vehicle, you can now enjoy 0.9% APR for 36 months, or 1.9% for 60.

Volkswagen is offering some stellar deals like 1.49% APR for 60 months on certified Golf, GTI and Passat models. Even better, the German automaker is offering to sweeten the deal by covering your first payment up to $500.

View All Top Used Car Deals »

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All Labor Day Deals

Updated September 1

Manufacturer Offer Description Featured Deals Expiration
Ford 0% financing + Trade-In Assistance on Many 2017 Ford Models Updated 9/01! 0% APR for 72 months + $1,000 Trade-In Assistance on Fusion, Mustang, F-150 and more. 9/5/17
Chevrolet $1,000 bonus on select 2017 Chevy models. Or, a choice between 20% off MSRP or 0% APR for 72 months. Added 9/01! 20% off MSRP on Chevy Impala LT, 0% APR for 72 months on Tahoes & Suburbans 9/11/17
Volkswagen $500 bonus on Jetta, Golf, GTI and Passats. Updated 8/22! 0% APR for 60 months + $1,500 cash on all Jettas and Passats. 9/5/17
Chrysler, Dodge, Jeep, RAM Up to $1,750 Labor Day Bonus on many Chrysler, Dodge, Jeep, RAM and FIAT models. Added 8/22! Up to $3,000 off Jeep New Compass, Chrysler Pacifica and more. 9/5/17
Toyota Cheaper financing, $500 bonus in select regions. Updated 8/24! 1.9% financing for 60 months on Tacomas 9/5/17
Mazda $500 Labor Day Bonus in Midwest and Gulf States on select models Updated 8/24! 0% APR for 60 months + $1,500 cash + No Payments for 90 days on 2017 Mazda3 9/5/17
Hyundai $500 Sales Event Bonus on select Elantra, Sonata and Santa Fe Sport models Added 9/01! Up to $5,000 off 2017 Santa Fe Sport or $4,250 off the 2017 Elantra Limited 9/5/17
Kia $500 bonus on 2018 Optima and 2018 Sorento. Updated 9/01! Up to $2,500 off 2017 Soul when financing at non-promotional rates 9/5/17
Nissan No Labor Day specials announced yet. Please check back. Up to $2,500 off Rogue, $4,000 off Altima 9/5/17
Honda No Labor Day specials announced yet. Please check back. $169/month lease on Honda Civics 9/5/17

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, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website