Best New Car Deals: August 2018

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website

, Senior Pricing Analyst - August 3, 2018

We analyzed hundreds of new car deals to uncover the best discounts in August. In some cases, we’ve found savings worth over $8,000 off MSRP. We've even found up to $6,000 in incentives you won't see advertised.

Many brands also offer 0% financing. However, deals like that generally come with the catch that you give up rebates in the process. In most cases, you'll probably save a lot more money by taking discounts instead.

Offers listed here are available nationally unless noted otherwise.

Best SUV Deals This Month

What's Hot: Once again, Ford is offering up to $4,000 off the Escape here in California. To get the deal, you'll have to take advantage of a $3,000 rebate and $1,000 financing bonus.

Unlike competitors, there aren't any major exclusions as far as which versions of the Escape are eligible. Whether it's the cheapest trim or the most expensive, all are eligible for the same deal.

What's Not: Since the offer includes a financing bonus, you'll have to take out a loan through Ford Credit to get the full amount. This could throw a wrench in your plans if you had your own financing lined up.

The offer is also set to expire September 4. In places like California, Ford generally introduces $1,000 trade-in assistance around holidays. We may see as much as $5,000 in savings for Labor Day.

What's Hot: Through August 31, all Equinoxes are eligible for a 15% discount off MSRP. That can translate to over a $5,600 discount on Premier versions.

What's Not: The only real catch is that you have to finance through GM Financial to get the full amount. If you don't, you'll only be eligible for a 12% discount.

It's also worth noting that last month's deal was worth up to 18% off MSRP. Given that the latest offer is set to expire at the end of August, that leaves us wondering if a better deal is in store for Labor Day.

What's Hot: Although the Tahoe is eligible for a $1,250 rebate, a separate offer promises up to 10% off MSRP through the end of the month. On a well-equipped Tahoe Premier, that's worth up to $7,500 off MSRP. All versions are eligible.

What's Not: As part of the promotion, you have to take out a loan through GM Financial. If you don't, the discount drops to 7%. This is also a deal geared toward purchases instead of leases.

Back to top of page

Best Car Deals This Month

What's Hot: Most versions of the Focus are eligible for a $4,000 rebate, the same as last month. In most cases, that'll save you a ton more than taking Ford's other offer, 0% APR for 60 months.

The sporty Focus ST is eligible for a smaller $3,500 incentive. Many dealers are listing prices in the low $20,000 range, making the ST a particularly good performance value.

What's Not: These are regional offers in California, but we're seeing similar deals in other parts of the country. The Focus is also in for some pretty big changes worth knowing about before you decide to buy.

First, Ford ended production of the Focus back in May and won't introduce a 2019 model. The car will take a break for 1 year, then return around 2020 as a vehicle called the Focus Active in a style akin to the Subaru Crosstrek.

What's Hot: All Impalas are eligible for a 20% discount. In the case of a loaded Premier model, that's potentially worth as much as $8,021 off MSRP. In some cases, that could bring prices down to Malibu territory.

What's Not: Since the discount is based on a percentage of the MSRP, your actual savings will vary depending on configuration. Like other offers of this type, you can only use it toward purchases and not leases.

What's Hot: You won't see it advertised, but Infiniti is giving dealers up to $6,000 in dealer cash on most versions of the Q50. Although the brand is advertising 0% APR for 72 months, chances are it won't save you the most money.

Discounts also make the Q50 an exceptional car to lease. For example, the 2.0T LUXE is one of our top picks for a luxury car lease, with an effective cost that's just $18/month more than a Nissan Altima S.

What's Not: These are also regional offers available in California. Since dealers have discretion on how much savings to pass on to buyers, you'll definitely want to shop around to find the best deal.

What's Hot: The sleek A7 is eligible for a rare incentive worth $5,000 when taking out a loan through Audi Financial. Given that the model is typically excluded from the best offers, we consider this a deal worth getting excited about.

If you're coming from another Audi, you may be eligible for a $1,000 loyalty bonus through Audi Financial. That brings the total savings to as much as $6,000, an unusually large amount for this model.

What's Not: Offers listed here require financing, and rates on most Audis have risen to 3.99% for 66 months. Your local dealers may be able to offer better pricing, so be sure to shop around.

Back to top of page

Best Truck Deals This Month

What's Hot: Most versions of the Silverado 1500 are eligible for a 14% discount off MSRP. On a Z71 Crew Cab, GM says that's worth up to $8,167 off MSRP. But that's not all.

GM Financial is also offering No Payments For 90 Days, an incentive we rarely see offered at the same time as big "percentage off" deals like the one this month.

Your other choice is 0% APR for 60 months. However, given that there's over $8,000 at stake, we think most shoppers will probably benefit from taking the discount.

What's Not: Unlike past offers, there aren't a lot of restrictions when it comes to which versions are eligible. However, to get the full amount, you'll have to take out a loan through GM Financial. If you don't, the discount drops to 12%.

While we think this is a great deal, it's worth noting that last month's offer was worth up to 18% off MSRP. We think it's possible that a similar promo could emerge closer to Labor Day.

Back to top of page

Prefer to lease? See the best lease deals this month »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website