Best Subaru Deals & Lease Offers: January 2019

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - January 14, 2019

Special offers for buying & leasing a Subaru are nearly unchanged in January. As before, the 2019 Legacy and Outback both feature 0% financing but only for up to 36 months. Sadly, deals on the 2019 Crosstrek, all-new Forester and Ascent haven't improved beyond an initial rate of 3.49% for 63 months. We think there's room for improvement.

Leases now start at $169/month for the 2019 Impreza, although as usual the catch is that this only gets you a base trim with a manual transmission. No single Subaru lease is particularly exceptional, due in no small part to meager discounts buoyed by strong residual values. Don't expect major swings in price month to month like other brands.

Offers from Subaru vary by region and expire January 31, 2019. Examples listed here are for Los Angeles. Expect lease prices to be around $10-20 higher in other parts of the country. Holiday deals are unlikely leading up to Presidents' Day next month.

Top Subaru Lease Deals & Incentives

Model Best Lease Deal Best Finance Offer Best Cash Incentive
Subaru Impreza
Lease from $169 for 36 months Finance from 0.9% for 48 months $500 Lease Loyalty
Subaru Crosstrek
Lease from $235 for 36 months Finance from 3.49% for 63 months $500 Lease Loyalty
Subaru Forester
Nissan Pathfinder
Lease from $255 for 36 months Finance from 3.49% for 63 months $500 Lease Loyalty
Subaru Outback
Nissan Titan
Lease from $275 for 36 months Finance from 0% for 36 months $500 Lease Loyalty
Subaru Ascent
Lease from $329 for 36 months Finance from 3.49% for 63 months $500 Lease Loyalty

Explore the full Subaru lineup »

Insider Tips for Subaru Shoppers

Deals from Subaru tend to not feature anywhere near the degree of discounting we see from major brands like Ford and Toyota. The company never advertises cash incentives, why is why you won't see a rebate even at the very end of a model year. Holidays are no better a time to buy than normal since extra incentives are extremely rare.

That's not to say there aren't discounts. You just won't see them advertised. In fact, some models benefit from unadvertised incentives that enable dealers to provide better prices. Since they're forbidden from advertising those prices for fear of hurting the brand (and resale values), you often won't see the best prices until you request a quote and begin negotiating.

Leasing is often a great way to get behind the wheel of a new Subaru. Some models benefit from very attractive Sign & Drive offers that have the added benefit of waiving your first month's payment. However, shoppers should be aware that although Subaru advertises ultra-low payments, they often correspond to less-popular base models.

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website