Top VW Deals & Must-Know Advice In November

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Automotive Analyst

Kelly Campbell is a SoCal native with a background in marketing, communications, and technical writing. Having spent her entire career in the automotive industry, Kelly brings a wealth of knowledge and enthusiasm for cars to her role as an Automotive Analyst at CarsDirect.

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, Automotive Analyst - November 9, 2020

Volkswagen's incentives see some changes heading into November. Those looking to lease will find Sign & Drive offers across the lineup. Because these offers require $0 due at signing, monthly payments are higher than usual. In the case of the 2020 Passat, payments start at $259/months which is a great value relative to MSRP.

For those who would prefer to finance, unadvertised dealer cash has been increased on a number of models. Volkswagen 0% APR deals remain available across the 2020 lineup and can sometimes be combined with an APR bonus. Opting for a 2021 increases interest to 0.9% for 60 months on most models.

Most of the offers listed here are available nationally and have been extended through November 30, 2020. However, leases on vehicles like the Jetta, Passat, and Atlas are regional specials in California.

Top VW Lease Deals, Financing Incentives & Rebates

Model Best VW Lease Deal Best VW Financing Deal Best VW Rebate
Volkswagen Jetta
Lease from $239/month (2020 Jetta, Sign & Drive) 0% APR for 72 months (2020 Jetta) Up to $1,000 Dealer Cash (2020 Jetta)
Volkswagen Tiguan
Lease from $279/month (2020 Tiguan, Sign & Drive) 0% APR for 72 months + $1,000 APR Bonus (2020 Tiguan) Up to $2,250 Dealer Cash (2020 Tiguan)
Volkswagen Passat
Lease from $259/month (2020 Passat, Sign & Drive) 0% APR for 72 months + $750 APR Bonus (2020 Passat) Up to $3,500 Dealer Cash (2020 Passat)
Volkswagen GTI
Lease from $399/month (2020 GTI, Sign & Drive) 0% APR for 60 months + $1,500 APR Bonus (2020 GTI) Up to $3,000 Dealer Cash (2020 GTI)
Volkswagen Atlas
Lease from $419/month (2021 Atlas, Sign & Drive) 0.9% APR for 60 months + $1,000 APR Bonus (2021 Atlas) Up to $2,000 Dealer Cash (2021 Atlas)

Explore the full VW lineup »

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Must-Know Advice For VW Buyers

Hidden discounts. Unlike its competitors, VW almost never offers traditional rebates to lower prices. Instead, dealers are given unadvertised incentives in the form of dealer cash that can result in big discounts. Expect to see the best sedan deals on models like the Passat and SUVs like the three-row Atlas.

Getting the best price. In addition to lacking regular cash incentives, chances are that VW shoppers won't see the best prices online. That's because dealers are limited by MAAP (Minimum Allowable Advertised Price), a rule from VW that prevents them from advertising below a set price. As a result, you'll generally have to request a quote in order to see the lowest price on a VW.

Zero-percent APR. VW launched stellar 0% financing deals at the start of the coronavirus pandemic. In addition, the German automaker offered no payments for 6 months plus a generous job loss protection program. However, current COVID-19 assistance programs have largely been diminished.

Lease specials. If you're planning to lease, the Tiguan tends to rank among the best deals in the compact SUV segment. The Jetta often ranks among the cheapest cars to lease, particularly when VW rolls out one of its popular Sign & Drive lease promotions. In contrast, leases on the Golf and Passat tend to be expensive.

Warranty change. VW's 6-year warranty was shortened to just 4 years starting with the 2020 model year. That could be a downside if you're looking to buy and keep your car for a long time. However, a benefit is that VW is now offering 2 years of free routine maintenance on every model in its lineup.

College grad discounts. If you're a recent grad, be sure to ask about the VW College Graduate Program. It features a $500 bonus that can be combined with most other incentives. Just be aware that you'll have to finance through VW Credit in order to get it.

Used car deals. Rates for certified used VWs can often be competitive based on our monthly analysis of CPO offers.

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, Automotive Analyst

Kelly Campbell is a SoCal native with a background in marketing, communications, and technical writing. Having spent her entire career in the automotive industry, Kelly brings a wealth of knowledge and enthusiasm for cars to her role as an Automotive Analyst at CarsDirect.

Follow On: Twitter

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