BMW Paying $1,000 To Tesla, Lucid, Rivian Owners To Switch Brands

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - March 4, 2024
BMW iX EV red color exterior color

Competition between automakers is a great thing for consumers. It means better vehicles, more features, better performance, and, crucially, better prices. According to a bulletin that BMW sent to dealers last week, the German automaker has introduced a new BMW 2024 BEV Conquest Program that gives $1,000 to owners of select EV brands to make the switch to one of BMW’s electric vehicles.

The BMW 2024 BEV Conquest Program gives current owners who have an EV from Audi, Mercedes-Benz, Polestar, Porsche, Tesla, Rivian, and Lucid $1,000 to get into a BMW i4, i5, or iX. This offer also extends Ford Mustang Mach-E and Volkswagen ID.4 owners. Eligible models for Audi include all e-tron models; for Mercedes-Benz include the EQB, EQE, and EQS; and for Porsche include all Taycans.

BMW i5 EV red color rear view

This appears to be a regional offer that’s available in western states until April 1, 2024. Current EV owners don’t have to trade in their vehicles and the incentive can be combined with other offers BMW has.

Conquest cash incentives from automakers aren’t unusual, but what makes BMW’s new conquest program atypical is that it specifically targets owners of all-electric vehicles from competitors. And BMW is letting owners of competitors stack incentives.

The automaker currently has a $7,500 lease credit in place for the 2024 BMW i4, which means that current EV owners from one of the eligible brands could save up to $8,500. The conquest program brings high savings for the iX, too. BMW’s all-electric SUV is currently available with $9,900 in lease cash, which brings the potential savings for the SUV up to $10,900.

BMW’s all-electric vehicles tend to be more expensive than ones from competitors, which could have been a reason why shoppers went with one of BMW’s competitors instead of the German brand. The new $1,000 BEV Conquest Program helps shoppers get more competitive pricing on some of BMW’s most advanced and futuristic vehicles.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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