Brands With California Wildfire Disaster Relief Discounts

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - October 16, 2017

Recent California wildfires have caused irreparable damage and affected the lives of thousands. Even though events in Santa Rosa and other parts of the state are ongoing, a handful of automakers have stepped up to lend a helping hand.

Last Friday, Kia unveiled a disaster relief bonus across its entire lineup for those affected. Now Ford and Lincoln have both introduced Employee Pricing much like what we saw with Hurricanes Harvey and Irma.

We're currently tracking offers from Fiat Chrysler (Chrysler, Dodge, Jeep, RAM, FIAT, Alfa Romeo), Ford & Lincoln, GM (Chevy, GMC, Buick, Cadillac), Kia, Nissan and Toyota & Lexus.

Please check back for updates.

Updated October 24

Fiat Chrysler Disaster Relief Added 10/24

What It Is: Starting October 24, the Fiat Chrysler brands (Chrysler, Dodge, Jeep, RAM, FIAT, Alfa Romeo) are offering a $500 disaster relief bonus on most new cars & trucks.

Who's Eligible: To get the discount, you'll have to show a copy of an insurance claim and be a resident of any of the following areas: Alameda, Amador, Calaveras, Colusa, Contra Costa, El Dorado, Lake, Marin, Mendocino, Napa, Nevada, Placer, Plumas, Sacramento, San Francisco, San Joaquin, San Mateo, Santa Clara, Sierra, Solano, Sonoma, Stanislaus, Sutter, Tuolumne, Yolo and Yuba.

Worth Knowing: All new 2017 and 2018 models are eligible, with the following notable exceptions: SRT models, Jeep Wranglers, the Jeep Grand Cherokee Trackhawk, Chrysler 200, Chrysler Pacifica Hybrid, FIAT 500 Pop, FIAT 500X Pop, FIAT 500e and the Alfa Romeo Giulia Quadrifoglio.

When It Expires: The offer is set to expire December 4.

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Ford & Lincoln Disaster Relief Added 10/17

What It Is: From October 17, Ford and Lincoln are offering "California Is Family" to residents of select counties impacted by wildfires.

You can now get Ford A-Plan Pricing, another name for their Employee Price. You can also obtain a 90-day payment deferral, which equates to no payments until 2018.

Who's Eligible: To get the discount, you'll have to show a copy of a valid insurance claim and be a resident of any of the following areas: Butte, Lake, Mendocino, Napa, Sonoma, Orange, Nevada and Yuba.

Worth Knowing: Nearly all new vehicles are eligible. Notable exceptions include the Focus RS, Mustang Shelby GT350, F-150 Raptor. Fortunately, you can combine A-Plan with nearly all other purchase and lease promotions.

If you're a first responder, you may qualify for a special bonus that can save you some extra money. Through January 2, Ford is offering an extra $1,000 to qualifying firefighters, police, EMTs and more (double the regular $500 bonus).

Right now, there are large bonuses for financing at non-promotional rates. The 2017 Ford Escape now features as much as $4,500 in cash, while the Edge SUV is eligible for up to $5,000 in savings. Alternatively, the C-Max can be leased from just $159/month, making it the cheapest lease on a hybrid.

When It Expires: The Employee Pricing offer is set to end November 30, 2017.

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GM Disaster Relief Added 10/17

What It Is: Starting October 20, every GM brand (Chevy, GMC, Buick, Cadillac) is offering $1,000 disaster relief assistance on nearly every model in their lineups.

Who's Eligible: To get the discount, you'll have to show a copy of a valid insurance claim and be a resident of any of the following areas: Butte, Lake, Mendocino, Napa, Sonoma, Orange, Nevada and Yuba.

Worth Knowing: As usual, certain base models like the Chevy Equinox L, Buick LaCrosse 1SV and Chevy Colorado Base are excluded (as they are from all promotions).

Program rules state that the $1,000 can be combined with purchase and financing offers. If you're looking to lease, the amount is cut in half to just $500.

When It Expires: The offer is set to end November 30, 2017.

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Kia Disaster Relief

What It Is: Starting October 13, Kia is offering a $750 discount as part of its "Disaster Relief Specialty Incentive Program" for those affected by any of the recent wildfires in California.

Who's Eligible: To claim the bonus, you'll need to provide a copy of a valid insurance claim showing damage that occurred on or after October 8. The discount is good toward any new 2017 or 2018 Kia model and can be combined with other offers.

Worth Knowing: Kia has been aggressively offering large bonuses for customers who finance at standard rates. The 2017 Soul features a choice between $1,500 cash or 0% APR for 60 months plus $1,000 cash. Alternatively, you can take a larger $2,500 bonus when financing at non-promotional rates.

Or, the 2017 Kia Soul EV can be leased from as little as $159/month and ranks as one of the most affordable leases on an electric car. In addition to being eligible for a $2,500 Clean Vehicle Rebate, buyers can get unrestricted HOV lane access.

When It Expires: The offer is set to end January 2, 2018.

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Nissan Disaster Relief Added 10/20

What It Is: Starting October 11, Nissan is offering VPP "Employee Pricing" to those affected by the wildfires in northern California. The discount amount varies depending on which model you choose.

Discount amounts are as follows:

Model Discount
Versa, Versa Note, Sentra $750 Under Invoice
Altima, Armada, Frontier, Juke, LEAF, Rogue $1,000 Under Invoice
370Z, Maxima, Murano, Pathfinder, Titan $1,500 Under Invoice

Nearly all models are eligible, including popular vehicles like the Sentra, Rogue and Pathfinder. The only exclusions are the GT-R and entry-level Versa S.

Who's Eligible: Residents of FEMA-designated disaster areas are eligible for this offer. To see which areas are included, please see FEMA's disaster map.

Worth Knowing: To get the discount, you'll need to visit Nissan's VPP Disaster Relief portal, generate a Claim ID and take it to your local dealer. The offer can be combined with other rebates, special financing rates and lease offers.

One of the best deals at the moment is the 2017 Rogue, which features a choice between $2,500 cash or 0% APR for 60 plus $1,000 cash.

When It Expires: The offer is set to end October 31, 2017.

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Toyota & Lexus Disaster Relief Added 10/19

What It Is: Although it's not a discount, Toyota and Lexus are both offering extensions and deferred payments to existing customers affected by the latest wildfires in California.

Who's Eligible: Current customers financing or leasing a vehicle through either Toyota Financial Services or Lexus Financial Services.

Worth Knowing: Toyota says it will be proactively contacting customers about the program. However, the automaker says you can also inquire about the program directly at either (800) 874-8822 for Toyota or (800) 874-7050 for Lexus.

When It Expires: Toyota hasn't given an end date for this offer.

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, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website