Chevy Discount Attempts To Derail Import Brands

By

Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

, Senior Pricing Analyst - February 24, 2021

Chevy is attempting to take market share away from Asian automakers with a discount meant to get owners to switch brands. The move is meant to disrupt nearly 85% of the market ahead of the end of the fiscal year on March 31 for brands like Honda and Toyota in parts of the country where import brands are most popular.

According to a bulletin sent to dealers, Chevy is offering a $750 discount when buying just about any one of its cars, trucks, or SUVs. Known as a conquest incentive, this is actually a rebate you can get simply for coming from a non-GM brand. The best part is you can stack the discount with other incentives.

For example, the 2020 Chevy Trax is already eligible for 0% APR for 84 months plus $2,300 in GM Down Payment Assistance. With the extra $750, that brings the total potential savings to $3,050. And that's on top of zero-interest for 7 years, a crazy deal that launched back in January. However, there are some catches.

First, the discount is worth just $500 when you lease. Second, the popular Silverado pickup is ineligible for the $750 purchase offer and features just $250 when leasing. The C8 Corvette is completely excluded, which isn't all that surprising considering the sporty car continues to see limited availability and high prices.

Lastly, the offer is being limited to what the brand calls "high import regions" like the Western, Northeast, and Southeast. Interestingly, GMC and Buick are offering similar incentives across the country. Combining discounts can yield impressive savings, especially when it comes to a recent surge in offers on the Chevy Bolt EV.

Having said all of that, Chevy may be facing an uphill battle. While the offer itself isn't all that unusual, it pales in comparison to past incentives. The competition is also seriously heating up. After all, Honda began offering 0% financing for the first time ever, and an extra $750 off could end up being just a drop in the bucket.

Current Chevy offers end on March 1, 2021.

This Month's Biggest Car Discounts »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

Privacy Policy|Do Not Sell My Personal Information|Terms of Use|Cookie Policy|Disclaimer|
COPYRIGHT 1999-2021 MH Sub I, LLC dba CarsDirect.com