hamburger icon
Deals Articles

Dealers Offering Crazy Discounts On JL Wranglers

Although the Wrangler has typically commanded a sizable premium at dealers, shoppers looking to buy the iconic SUV can expect to find some amazing deals right now. An oversupply of remaining 2018 inventory has resulted in Jeep offering rare cash incentives, with dealer discounts in some cases reaching over $9,000.

Following an extended selldown of outgoing JK inventory (confusingly sold for 2018 under the same model year as the newer JL version), dealers still have a large amount of JL stock on hand. Nationally, dealer incentive bulletins show Jeep is offering a $500 bonus on all versions of the redesigned 2018 Wrangler.

While that may not sound like a lot, it's one of the only factory incentives we've ever seen on the Wrangler. At the dealer level, we're seeing far greater discounts. In one of the most extreme cases we've seen so far, a dealer in Huntington Beach known for aggressive discounts is offering $8,985 off a 4-door Sahara model.

Paired with the $500 factory incentive, that equates to $9,485 in savings, lowering the price of the $43,885 vehicle to just $34,400. That's almost a 22% discount off MSRP, one of the largest discounts we've seen on the JL model. As usual, expect Unlimited styles to be easier to find compared to 2-door Wranglers.

Here's a sampling of some of the better deals we're seeing across the country:

Interestingly, a history of price increases and high lease prices suggests Jeep has been confident in the Wrangler's popularity. However, the fact that we're seeing such large discounting and an abundance of 2018 stock in mid-April presents a great opportunity for shoppers.

Since dealer discounts can vary, we recommend shopping around for the best possible deal. As always, be sure to read any fine print carefully to ensure there are no surprises as far as what's included and not included in the vehicle's price.

Current offers end April 30.

Learn more about the JL Wrangler Unlimited »

    Item 1 of 0
      Item 1 of 0

      As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

      Sign Up for Customized Deal Alerts

      Subscribe to receive emails of the latest deals. Select list to join:

      Related Articles

      Jeep Is Now Mailing People $1,000 Discounts On Wranglers Jeep is giving consumers a good reason to check their mail this month (aside from that 20% off coupon from Bed Bath & Beyond). According to a bulle...
      Analysis: Why The Wrangler JL Is $1 Cheaper To Lease Than The JK The all-new Wrangler is finally starting to arrive at dealers after months of anticipation. Interestingly, leasing bulletins sent to dealers indica...
      2018 Wrangler Lease Prices Continue To Climb The all-new Wrangler JL may be a hit with shoppers, but it certainly isn't getting any more affordable. Apart from an MSRP increase several months ...
      2020 Jeep Gladiators Are Being Discounted Up To $9,000 Shoppers looking to score a deal on a new Jeep Gladiator will find the latter half of January to be a great time to buy. A mix of dealer discounts ...
      Jeep Employee Pricing Deal Drops Wranglers In June Jeep Wrangler buyers can no longer take advantage of a rare discount involving Employee Pricing, our analysis finds. The promo debuted back in Apri...

      Sign Up for Customized Deal Alerts

      Subscribe to receive emails of the latest deals. Select list to join: