Every Subaru Model Has A Hidden APR Deal

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - December 14, 2020

Buying a new Subaru could be a lot more affordable than you think if you look beyond the deals advertised on the brand's website. That's because the automaker isn't advertising the fact that you can get remarkably good loan rates when choosing a longer loan term. Here's an inside look at what this means for consumers.

On the surface, the 2021 Ascent has an advertised rate of 0% APR for 63 months. However, a dealer incentive bulletin reveals that consumers can actually access rates as low as 0.9% for 72 months. On a $35,000 SUV, this hidden incentive can lower the monthly payment by approximately $56 and cost just $967 in interest.

Just about every 2021 Subaru features this type of option, with a roughly 1% higher interest rate compared to the best deal online. In the case of a $25,000 Crosstrek, listed at 0.9% for 48 months, borrowing at 1.9% for 72 months can lower the payment by $163/month for an added cost of around $1,000 in interest.

Here's a list of all of these "hidden" deals:

  • 2021 Ascent: 0.9% for 72 months (Advertised deal: 0% for 63)
  • 2021 Crosstrek: 1.9% for 72 months (Advertised deal: 0.9% for 48)
  • 2021 Forester: 2.49% for 72 months (Advertised deal: 1.9% for 48)
  • 2021 Impreza: 0.9% for 72 months (Advertised deal: 0% for 63)
  • 2021 Legacy: 0.9% for 72 months (Advertised deal: 0% for 63)
  • 2021 Outback: 0.9% for 72 months (Advertised deal: 0% for 63)

The catch is that Subaru dealers can choose to mark-up these "hidden" rates by up to 1% for added profit. In the case of the Ascent, that could result in a rate of 1.9% for 72 months. Believe it or not, that's still a full point lower than what Toyota is advertising on the 2021 Highlander SUV here in Southern California.

Buyers looking to lower their payment may find this information invaluable in deciding whether or not a car fits within their budget. Having said that, year-end deals from competing brands offer serious opportunities to save with 0% APR for up to 84 months, Employee Pricing, as well as leases with $0 due at signing.

Subaru has been offering surprisingly good deals since the start of the pandemic. In fact, the brand is even offering certified pre-owned rates as low as 0.99% APR, one of the best used car deals. This month, the Subaru Share The Love Event will even donate up to $300 per new car to local and national charities.

Current offers are set to end on January 4, 2021.

Explore This Month's Top Subaru Deals »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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