Fact Check: Can You Really Get 20% Off A Ford EcoSport?

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - August 28, 2019

With Labor Day nearly here, SUV shoppers may notice a heavily-advertised campaign promising 20% off a new Ford EcoSport. However, our analysis finds that there is no 20% discount on the EcoSport and that the "deal" in question is based on some assumptions that won't apply to everyone.

Ford is touting up to $4,853 off the 2019 EcoSport SE, a model with an MSRP of $24,245. While that certainly sounds straightforward, shoppers may notice that Ford is calling this "potential savings." The figure actually includes 4 different discounts, one of which isn't even a rebate.

First, all EcoSports get a $3,000 rebate and $915 bonus. Next, there's a $500 bonus that you can only get when choosing a vehicle that's been in stock for over 61 days. Finally, Ford is estimating that dealers will offer a $438 discount.

As a result, most EcoSports will likely be eligible for $3,915, which is more like a 16% discount before any additional savings from your local dealer. Shoppers should also be aware that the offer differs significantly when financing or leasing.

While you'll find 0% APR for up to 60 or even 72 months on just about every other Ford, the best rate on the EcoSport is 2.9% for 36 months (or 4.9% for 60 and 6.9% for 72). Here, the only rebate you can combine these rates with is the $915 bonus.

Here in California, Ford's featured lease offer on the EcoSport SE is $209 for 36 months with $2,709 at signing. The deal includes a $250 bonus on the oldest vehicles in stock and equates to an effective cost of $284/month. You'll probably be able to get a lot more for your money elsewhere.

For reference, that's more than what you can expect to pay for a Mazda CX-3 Sport ($258) or a Honda Fit EX ($263). For $2/month more, you could even lease a 2019 Kia Sportage LX ($286) or, for something more fun, a Honda Civic 1.5T EX Hatchback ($286).

See all top deals for Labor Day »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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