Ford Bronco Sport Base Model Is Awful To Lease

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - November 10, 2020

The cheapest Ford Bronco Sport may be the worst one you can lease. Based on our analysis, a big difference in residual values can actually make upgrading to a better trim a surprisingly better value. As a result, leasing Ford's newest SUV may not be as intuitive as some consumers might expect ahead of its fall arrival.

According to Ford's online payment estimator, the 2021 Bronco Sport Base is listed at $379 for 39 months with $3,195 due at signing. That's based on an MSRP of $28,155 with destination and Ford's standard allowance of 10,500 miles per year. However, you could actually upgrade to the pricier Big Bend trim for just $2.

The above scenario translates to an effective cost of $461/month before taxes & fees. However, the Big Bend (MSRP $29,655) is listed at $377 for 39 months with $3,343 at signing. With an effective cost of $463, shoppers can potentially take home an SUV that's $1,500 more expensive for around the cost of a street taco.

So why is the base model awful to lease? As we reported back in July, Bronco Sport residual values are comparable to the Ford Escape and the Big Bend has one of the model's highest residuals. Currently, that's 56% for the Big Bend compared to 53% for the Base Bronco Sport (based on 10,500 miles a year).

Some of the key styling differences between the Big Bend and Base include 17" Carbonized Gray wheels with matching front grille, LED fog lamps, and rear privacy glass. Inside, the pricier trim adds automatic climate, unique bucket seats, push-button start, illuminated vanity mirrors, rubberized cargo floor, and more.

That's a lot of value for an extra $2/month. If you're set on buying the base trim, we think it's worth noting that purchase incentives are the same regardless of trim. At the moment, that continues to involve rates as low as 0% APR for 36 months, with 84-month financing options already available through Ford Credit.

Current Ford offers end on January 4.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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